California Uber drivers sue company over Prop 22 app notifications Karissa Bell @karissabe It’s no secret Uber has been aggressively supporting Proposition 22, a California ballot initiative that would allow the company to skirt a state law requiring them to classify drivers as employees. Now, a group of the app’s drivers say the company’s … Continue reading Court rules that Uber and Lyft can keep treating drivers as contractors in California
Devin Partida December 2, 2021 Even before the ongoing COVID-19 pandemic, many people used their free time to engage in their passions. Whether knitting scarves and selling them on Etsy or doing home repair work for neighbors, side gigs are becoming more common for people with standard, 9-to-5 day jobs. Side hustles are great options … Continue reading When Do You Need to Start Treating Your Side Gig Like a Real Business?
Brent Morrison February 4, 2021 Prophecy has its place, but not when it comes to business planning. If ongoing realistic assessments find the goals or outcomes of a plan infeasible, you’ll be left in a difficult situation if the plan has been promoted as nearly infallible. Consider a scenario in which a company stakeholder puts … Continue reading How to Stop Treating a Business Plan as Prophecy
It’s time to catch up with B2C players and speak their language. Keith Richey on March 11, 2019 In recent years, business-to-consumer marketers have been rightly obsessed with millennials because they are increasingly becoming household decision-makers. At the same time, they are becoming decision-makers for corporations and small businesses as well. In fact, 73 percent … Continue reading B2B marketers should quit treating millennials like previous generations
Contributor Casey Wuestefeld reminds programmatic native advertisers that context is key to realizing this format’s potential. Casey Wuestefeld on April 30, 2018 With consumers installing ad blockers and now browser companies following suit, not to mention ad fraud, domain spoofing, lack of viewability and disastrously poor brand-safety measures as a further body of evidence, … Continue reading Native isn’t display. Stop treating it like it is.
Big brands are taking a page from smaller upstarts and looking to better understand their customers. Columnist Andrew Waber says the upshot is a shift in ad dollars to Amazon Marketing Services and similar ad products. Andrew Waber on January 31, 2018 Big brands have been talking for an awfully long time about “acting … Continue reading Big companies are treating Amazon like a branding channel
August 4, 2016 When brands and agencies plan influencer marketing programs, their first thought is often “how can we get users with tons of followers to share about our products?” Unfortunately, approaching influencer marketing from this perspective– with a media-buying mindset– is what leads to the spammy posts that you’ve seen skewered lately. The reach … Continue reading Treating Influencers as Partners Brings Value to Your Brand
Melissa MegginsonMay 6, 2015 I know, I know. Pinterest IS technically a social media platform. However, it’s a platform that’s unlike any of the other major networks. Pinterest is one part social, one part search, and two parts inspiration, making it a completely unique platform. If you continue to treat Pinterest like Facebook and Twitter, … Continue reading Stop Treating Pinterest Like a Social Media Platform
