Tag Archives: Treating

Native isn’t display. Stop treating it like it is.

Contributor Casey Wuestefeld reminds programmatic native advertisers that context is key to realizing this format’s potential. Casey Wuestefeld on April 30, 2018   With consumers installing ad blockers and now browser companies following suit, not to mention ad fraud, domain spoofing, lack of viewability and disastrously poor brand-safety measures as a further body of evidence, … Continue reading Native isn’t display. Stop treating it like it is.

Treating Influencers as Partners Brings Value to Your Brand

August 4, 2016 When brands and agencies plan influencer marketing programs, their first thought is often “how can we get users with tons of followers to share about our products?” Unfortunately, approaching influencer marketing from this perspective– with a media-buying mindset– is what leads to the spammy posts that you’ve seen skewered lately. The reach … Continue reading Treating Influencers as Partners Brings Value to Your Brand

Stop Treating Pinterest Like a Social Media Platform

Melissa MegginsonMay 6, 2015 I know, I know. Pinterest IS technically a social media platform. However, it’s a platform that’s unlike any of the other major networks. Pinterest is one part social, one part search, and two parts inspiration, making it a completely unique platform. If you continue to treat Pinterest like Facebook and Twitter, … Continue reading Stop Treating Pinterest Like a Social Media Platform