Tag Archives: Tools

Tech Tools and Trends: Part III (SEM Tools)

Kathy SteeleSeptember 14, 2015 What is SEM? Search engine marketing (SEM) is “the process of gaining traffic and visibility from search engines through both paid and unpaid efforts.” To better understand SEM, let’s break it down into two buckets – PPC and SEO. Pay-per-click (PPC) advertising purchases online traffic through paid listings, including sponsored social … Continue reading Tech Tools and Trends: Part III (SEM Tools) →

10 Free Tools to Help You Grow Your Business

Joao RomaoSeptember 12, 2015 “Most businesses actually get zero distribution channels to work. Poor distribution—not product—is the number one cause of failure.” This Peter Thiel quote should be heeded by every startup founder reading this. Honestly, I’ve made this mistake myself, in my previous failed entrepreneurial experience. And how many times you’ve seen friends, co-workers … Continue reading 10 Free Tools to Help You Grow Your Business →

Five A/B Testing Tools That Will Make Your Life Easier

Brittany HurlburtAugust 27, 2015 Your brand is represented and recognized through your online assets and your online marketing strategies. Whether it’s your website, social media profiles, or emails, it’s important to deliver a great digital experience to your customers and visitors. A/B testing can make a huge difference on how well your online assets perform. … Continue reading Five A/B Testing Tools That Will Make Your Life Easier →