Tag Archives: Tools

13 Tools To Turn Your Visual Media Into Social Masterpieces

by Sahail Ashraf November 12, 2015 Follow @TalcontentNovember 12, 2015 It’s no secret that images rule the roost on social media. Drop in on any major brand and you’ll soon see that they are crushing it with visuals. Visuals get people’s attention and convince them to engage. The best visuals (as in high-quality video, for … Continue reading 13 Tools To Turn Your Visual Media Into Social Masterpieces →

Entrepreneurs: Use Conversion Optimization Tools To See If A New Product Will Fly

How do you find the right value proposition to truly test a product? Columnist Brian Massey walks you through the tools that will help you determine if people will act on your messaging. Brian Massey on November 12, 2015 In my years as a Conversion Scientist, I’ve had the opportunity to diagnose hundreds of online … Continue reading Entrepreneurs: Use Conversion Optimization Tools To See If A New Product Will Fly →

Facebook Offers New Tools To Measure Foot Traffic, Dynamically Use Location In Ads

New tools leverage location, provide insight into online-to-offline consumer behavior. Greg Sterling on November 5, 2015 Facebook is launching two related products for local businesses. One is a free analytics tool called “Local Insights” that shows small business owners foot traffic around their stores. The other is an update to Local Awareness Ads that enables … Continue reading Facebook Offers New Tools To Measure Foot Traffic, Dynamically Use Location In Ads →

Tools and Tactics for Shifting from Cost-Cutting to Business Growth

Jo Lynn DealNovember 1, 2015 The law of diminishing returns tells us that cutting costs with your business will have a positive effect, but there comes a point where the ROI begins to diminish. Is your company too focused on cost-cutting to boost revenue and profit? Cutting back on unnecessary expenses, and re-negotiating costly contracts … Continue reading Tools and Tactics for Shifting from Cost-Cutting to Business Growth →