Tag Archives: Tools

Branch launches ‘full-stack’ tools for linking web-to-app and email-to-app

Deep-linking company says the new products are the most complete solutions for those paths. Barry Levine on August 23, 2016  Deep links are links between mobile websites or mobile email, on the one hand, and apps. Unlike web links, linking to or from an app is not a simple thing, since apps work differently from … Continue reading Branch launches ‘full-stack’ tools for linking web-to-app and email-to-app →

How Effective are Resumes as Talent Assessment Tools?

by Jennifer CostaAugust 11, 2016 Typically, the purpose of a resume is to measure the value of a candidate’s experience and accomplishments, and how this will translate to on-the-job performance. However, research shows resumes are among the least accurate talent assessment tools used in the pre-hire process. Resumes do little to address three incredibly important … Continue reading How Effective are Resumes as Talent Assessment Tools? →

Cutting Through the Noise of Social Media: A Guide to Smart Content Curation Tools

by Adam Monago Follow @adammonagoAugust 10, 2016 Being a digital marketing professional, I know how hard it is to find the best content on social media when there is so much noise. A question I am frequently asked is: what content curation tools can help me find and share the best content? What I’ve done … Continue reading Cutting Through the Noise of Social Media: A Guide to Smart Content Curation Tools →