Tag Archives: Tools

As budgets shift to digital, MOPs teams look to campaign orchestration tools for relief

“Teams just can’t keep up with the sudden shift in volume and rapid pivoting that’s happening,” says Jeto CEO Alexandre Pelletier. Amy Gesenhues on April 17, 2020 Not so long ago, marketing operations teams were the unsung heroes of the marketing tribe — quietly making sure their company’s martech stacks were well-oiled machines that kept … Continue reading As budgets shift to digital, MOPs teams look to campaign orchestration tools for relief

Location data providers showcase real-world analytics tools during COVID-19

Apple has released a new Mobility Trends tool. Google has Mobility Reports. Both are showing the positives on location tracking. Greg Sterling on April 15, 2020 at 3:54 pm Coronavirus has brought the value of mobile location data into public awareness in a very concrete way. Not too long ago, the idea was these data … Continue reading Location data providers showcase real-world analytics tools during COVID-19

Remote Agile (Part 1): Practices & Tools for Scrum Masters, Agile Coaches, and Product Owners

Stefan Wolpers — March 20, 2020 TL; DR: Remote Agile, Part 1: Practices & Tools for Scrum Masters, Agile Coaches, and Product Owners Agile has always been about colocation, about direct communication, physical boards, and all the other haptic and analog moments to create value in the digital realm. As a Professional Scrum Trainer, I … Continue reading Remote Agile (Part 1): Practices & Tools for Scrum Masters, Agile Coaches, and Product Owners