Tag Archives: Tools

6 Fantastic Social Media Calendar Tools for Busy Marketers

Sweta Panigrahi October 29, 2021 Can you guess what architecture, a road trip, and social media marketing have in common? Planning, that’s right! Even though all these three things can be improvised, intense planning is what makes them better. Planning, organizing, and execution are vital aspects of social media management. To achieve success in this … Continue reading 6 Fantastic Social Media Calendar Tools for Busy Marketers

7 LinkedIn Automation Tools to Reach Out to More Leads

Sweta Panigrahi October 27, 2021 LinkedIn is no longer limited to a job-seeking platform; it now allows brands to create company pages to promote their businesses. In a study of over 5,000 businesses, HubSpot found that traffic from LinkedIn generated the highest visitor-to-lead conversion rate at 2.74%. It was almost three times higher than both … Continue reading 7 LinkedIn Automation Tools to Reach Out to More Leads

What is digital asset management, and why do marketing technology stacks need these tools?

Digital asset management can play a vital role in your marketing organization, unifying online and offline marketing channels and leading to more efficient marketing resource allocation. Pamela Parker on October 19, 2021 Digital asset management platforms, often called DAMs, are marketing software that store, organize and make useful an organization’s entire library of digital assets. … Continue reading What is digital asset management, and why do marketing technology stacks need these tools?

What is customer journey analytics and how are these tools helping marketers?

Adopting a platform that gathers, visualizes and analyzes data across all of your customer touchpoints can improve revenue and customer relationships. Pamela Parker on October 14, 2021 Customer journey analytics software lets marketers connect real-time data points from across channels, touchpoints and systems, allowing users to gain insights into the customer journey over time. This … Continue reading What is customer journey analytics and how are these tools helping marketers?

4 Types of Financial Tools That (Some) Freelancers Don’t Know They Need

Chris Bibey October 9, 2021 As a freelancer, it’s easy to focus so much time on your service offerings that your personal and business finances take a backseat. Unfortunately, the longer you go down this path the greater chance there is of financial disaster. Early in my freelance writing career — which spans 15+ years … Continue reading 4 Types of Financial Tools That (Some) Freelancers Don’t Know They Need