Stacy Lee November 6, 2021 Today’s workforce expects more from their employer and company than just a salary. They want to be recognized as an individual – to have their value noticed through professional development opportunities, company recognition, and wide-ranging benefits that promote their personal wellbeing as an employee and individual. Above all else, more … Continue reading Promoting Diversity Through Recruiting Tools
Tag Archives: Tools
25 Free SEO Tools to Enhance Your Website + Grow Your Brand
Pam Hughes November 2, 2021 Want to achieve better SEO results for the lowest possible cost? SEO tools track the health of your website. They give you actionable data to make it more successful by identifying opportunities and weaknesses that could prevent you from ranking high in SERPs (search engine results pages). Why SERPs are … Continue reading 25 Free SEO Tools to Enhance Your Website + Grow Your Brand
How Recruitment Tools are Reshaping HR
Stacy Lee October 30, 2021 The Great Resignation is continuing to get, well, greater. Employees are continuing to depart from the workforce in increasingly larger numbers and employers have little choice but to confront this growing phenomenon head-on if they expect to be competitive. The mass exodus has been widely attributed to the pandemic with … Continue reading How Recruitment Tools are Reshaping HR
6 Fantastic Social Media Calendar Tools for Busy Marketers
Sweta Panigrahi October 29, 2021 Can you guess what architecture, a road trip, and social media marketing have in common? Planning, that’s right! Even though all these three things can be improvised, intense planning is what makes them better. Planning, organizing, and execution are vital aspects of social media management. To achieve success in this … Continue reading 6 Fantastic Social Media Calendar Tools for Busy Marketers
7 LinkedIn Automation Tools to Reach Out to More Leads
Sweta Panigrahi October 27, 2021 LinkedIn is no longer limited to a job-seeking platform; it now allows brands to create company pages to promote their businesses. In a study of over 5,000 businesses, HubSpot found that traffic from LinkedIn generated the highest visitor-to-lead conversion rate at 2.74%. It was almost three times higher than both … Continue reading 7 LinkedIn Automation Tools to Reach Out to More Leads
6 Instagram Tools That Will Make You a Pro Marketer
Sweta Panigrahi October 20, 2021 Social media platforms like Instagram have become a colossal part of our daily lives, with communication opportunities at our fingertips. It is integrated so well into our routine that we can’t resist checking our feeds a dozen times a day. According to WebsiteBuilder, 60% of Instagram users go on the … Continue reading 6 Instagram Tools That Will Make You a Pro Marketer
What is digital asset management, and why do marketing technology stacks need these tools?
Digital asset management can play a vital role in your marketing organization, unifying online and offline marketing channels and leading to more efficient marketing resource allocation. Pamela Parker on October 19, 2021 Digital asset management platforms, often called DAMs, are marketing software that store, organize and make useful an organization’s entire library of digital assets. … Continue reading What is digital asset management, and why do marketing technology stacks need these tools?
What is customer journey analytics and how are these tools helping marketers?
Adopting a platform that gathers, visualizes and analyzes data across all of your customer touchpoints can improve revenue and customer relationships. Pamela Parker on October 14, 2021 Customer journey analytics software lets marketers connect real-time data points from across channels, touchpoints and systems, allowing users to gain insights into the customer journey over time. This … Continue reading What is customer journey analytics and how are these tools helping marketers?
4 Types of Financial Tools That (Some) Freelancers Don’t Know They Need
Chris Bibey October 9, 2021 As a freelancer, it’s easy to focus so much time on your service offerings that your personal and business finances take a backseat. Unfortunately, the longer you go down this path the greater chance there is of financial disaster. Early in my freelance writing career — which spans 15+ years … Continue reading 4 Types of Financial Tools That (Some) Freelancers Don’t Know They Need
Improve Your Social Media Strategy on Twitter with These 4 Tools
Susan Gilbert October 6, 2021 Today I have some resources to help you improve your marketing strategy on Twitter. Keeping track of the latest tweets from your audience on Twitter is an on-going process with around 6,000 tweets going out every second. In order to reach your target audience you need to narrow these down … Continue reading Improve Your Social Media Strategy on Twitter with These 4 Tools