Tag Archives: together

Data nerds are banding together to preserve government information under attack by the Trump administration

Data Security

July 24, 2025 Data nerds are banding together to preserve government information under attack by the Trump administration BY Associated Press The data nerds are fighting back. After watching data sets be altered or disappear from U.S. government websites in unprecedented ways after President Donald Trump began his second term, an army of outside statisticians, demographers … Continue reading Data nerds are banding together to preserve government information under attack by the Trump administration →

Amplitude brings marketing and product teams together in one platform

Product Marketing

Long popular with product teams, Amplitude wants to break down barriers among teams, data and platforms. Mike Pastore on May 14, 2025       In response to a 90% spike in marketers using its platform over the past year, Amplitude unveiled a suite of analytics features built specifically for marketing teams today. The company has a … Continue reading Amplitude brings marketing and product teams together in one platform →

Ad engagement improves when kids and parents watch together

Advertisement Tools

When parents and children watch ads on CTV together, there’s an impact on engagement. Kim Davis on August 20, 2024   Over 90% of parents think brands that advertise alongside children’s and family content are more trustworthy than brands that advertise in other environments. That was the headline from a new study by Future Today, … Continue reading Ad engagement improves when kids and parents watch together →

The new Kamala Harris presidential campaign branding came together within hours

Elections

July 22, 2024 The new Kamala Harris presidential campaign branding came together within hours After President Biden dropped out of the 2024 race, the campaign’s design team got to work on a new branding universe for Harris. BY Hunter Schwarz In less than 24 hours, Vice President Kamala Harris went from running mate to presidential candidate, … Continue reading The new Kamala Harris presidential campaign branding came together within hours →

You need to glue your martech stack together. Here are some of your options.

Marketing Technology

To get the most out of your data, you need to integrate the various platforms in your stack. That’s not often easy to do. Mike Maynard on May 23, 2024     Most marketers today understand that marketing is a science driven by data. Yes, creativity and innovation matter, but relying on a spark of … Continue reading You need to glue your martech stack together. Here are some of your options. →

Lead generation and marketing automation: How they work together

Leads Generation

Marketing automation allows you to maximize the efficiency and results of your lead generation programs. Mike Pastore on December 13, 2023  Despite criticisms that it’s inefficient and ineffective, lead generation remains an important marketing tactic in B2B and in some B2C sectors, including high-ticket items like auto and home sales. The truth, of course, is … Continue reading Lead generation and marketing automation: How they work together →

The Human-AI Collaboration: Humans and Machines Can Work Together

AI Challenges

The Human-AI Collaboration: Humans and Machines Can Work Together Shozab Raza / Sep 13, 2023   In recent years, the pervasive influence of Artificial Intelligence (AI) has been transforming diverse facets of our lives at an accelerating pace. AI’s footprint is undeniable, from personalized recommendations on streaming platforms to autonomous vehicles navigating our roads. As … Continue reading The Human-AI Collaboration: Humans and Machines Can Work Together →

5 ways marketing and IT can work better together

IT Services

What’s your relationship with your IT team??Adversarial??Collaborative??Non-existent? Here’s how to drive better results with good teamwork. Theresa Kushner on October 31, 2022 Change is our only constant these days. What makes this era of change so challenging within organizations is it often affects our relationships with others.  The relationship between IT and marketing, especially marketing … Continue reading 5 ways marketing and IT can work better together →

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