Tag Archives: together

6 Benefits of Sales and Marketing Working Together

Vikas Kalwani July 26, 2021 Effective collaboration is an objectively “good thing” for any business function. But it arguably makes the biggest difference in sales and marketing. According to LinkedIn research, almost nine in 10 sales and marketing leaders say closer alignment between the two functions is the number one opportunity for improving business performance … Continue reading 6 Benefits of Sales and Marketing Working Together

7 Unique Ways Instagram and Email Marketing Work Together

Denise Langenegger November 16, 2020 When it comes to marketing, email is perceived as an old-school marketing tactic while Instagram is seen as the new kid on the block. When creating a marketing campaign, however, email and Instagram can work together in a harmonious way that utilizes each of their unique advantages. With more than … Continue reading 7 Unique Ways Instagram and Email Marketing Work Together

Weaving processes together: Pega’s outlook

From engaging under-served customers, to emphasizing ethical AI, center-out architectures, and addressing the distributed work environment. Kim Davis on October 1, 2020 With its announcement this week of Value Finder, customer engagement platform Pega aims to help brands drive value from under-served customers. While messaging core customer segments about current products, brands can overlook the … Continue reading Weaving processes together: Pega’s outlook

How AI and video marketing can work together in the time of COVID

Selling luxury real estate remotely using AI and video. Rodric Bradford on July 15, 2020 “While early adopters of AI are still bullish, their competitive advantage may be waning as barriers to adoption continue to fall and more creative use of the technology grows.” Those are the words of Deloitte AI Institute Principal Nitin Mittal … Continue reading How AI and video marketing can work together in the time of COVID

Putting Together a Post COVID-19 Digital Marketing Action Plan

Joe Cox July 2, 2020 The world is slowly opening itself back up. Across the globe, employees are trickling back to their offices. Public transportation is restarting. Similarly, lockdown measures have been easing in the UK – small outdoor gatherings and some sports are now permitted. So is visiting parks and beaches within England. These … Continue reading Putting Together a Post COVID-19 Digital Marketing Action Plan

How Recruiters and Hiring Managers Can Work Together to Find the Right Candidate

Matt Shealy — February 11, 2020 Businesses expect recruiters and hiring managers to work together to find qualified candidates. But this attempt at collaboration often becomes more of an issue than a problem solver. It can turn into a tense relationship between these two groups. Both strive to meet the same goals but often cannot … Continue reading How Recruiters and Hiring Managers Can Work Together to Find the Right Candidate

Why SEO and Content Marketing Should Work Together (& How to Align Yours)

Mariah Muller — December 27, 2019 At a recent gathering, a friend of a friend found out I write about digital marketing and SEO. He immediately perked up: “You’re the person I need to talk to!” What exactly did he need help with? He had a blog with tons of great content on it, but … Continue reading Why SEO and Content Marketing Should Work Together (& How to Align Yours)