Chief Strategy Officer Debbie Qaqish on the “Rise of Strategic Marketing Operations Functions.” Amy Gesenhues on October 4, 2018 Pedowitz Group’s Chief Strategy Officer Debbie Qaqish presenting at the MarTech Conference in Boston. “Today’s CMO lives in a tech-infused world,” says Debbie Qaqish, the chief strategy officer for the Pedowitz Group. As a veteran … Continue reading Today’s CMO must tackle these 3 challenges
Manu Mathew — July 28, 2018 Follow @manumathewVIQ — July 28, 2018 Technological advancements over the past 20 years have revolutionized the way consumers live, work, and play. From mobile devices and apps, to search engines, blogs, and social media sites, today’s always connected, never-in-one-place consumers now have access to more information to help them … Continue reading Reaching, Interacting With, and Measuring Today’s Empowered Digital Consumer
Susan Gilbert — June 28, 2018 Follow @SusanGilbert — June 28, 2018 The Art of Social Media Affecting SEO Does social media factor into SEO? This has been a long debated question, and the answer may surprise you. Both content and conversations through the top social networks send out social signals, which ultimately has an … Continue reading How Social Media Measures Up In Today’s SEO
Angela Murphy — June 27, 2018 — June 27, 2018 Current State of the Workforce According to key indicators, the economic outlook for 2018 is moderately healthy. Experts forecast steady growth, with total employment expected to increase by 20.5 million jobs over the next two years. Of course, with growth comes demand. As the economy … Continue reading Attracting the Best and the Brightest in Today’s Job Market
Matt Glotzbach You’d be hard-pressed to find a workplace today where using technology isn’t an integral part of the job, whether it’s an AI-powered recruiting tool, special coding software for app development, or even just Google Sheets that help workers keep track of budgets. Whether you’re applying for a position in marketing or in the … Continue reading Why “Micro-Learning” is the New Diploma For Today’s Jobseekers
Julie Winkle Giulioni — February 5, 2018 Follow @julie_wg — February 5, 2018 In today’s highly complex and fast-paced environment, leaders constantly navigate a wide margin of error. Given globalization, heightened competition, and ever-shrinking budgets and cycle times, the potential for leaders to make mistakes is great. Some leaders err by commission—actively undertaking acts that … Continue reading Whoa! What are Today’s Most Common Leadership Mistakes?
Amid the super saturated digital advertising space, how can your brand break through? Contributor Peter Minnium explains how building an audience will give you a competitive advantage. Peter Minnium on October 6, 2017 Today, brands market and sell their products in an environment that is more competitive than ever. Consumers are subjected to so … Continue reading How to build an audience of consumers in today’s highly competitive environment
Thanks to martech, the CMO’s role is dramatically shifting. Columnist Sonjoy Ganguly shares tips for how you can train and win in today’s hypercompetitive marketing landscape. Sonjoy Ganguly on August 24, 2017 The CMO’s role has been continuously evolving. The sheer volume and the speed of access to information have prompted a shift in … Continue reading Meet today’s CMO: Multisport athlete
Julie Winkle Giulioni — August 8, 2017 Follow @julie_wg — August 8, 2017 qimono / Pixabay A friend who coaches a girls soccer team recently shared, that after a tough loss, one of her 13-year-old players said, “Well, you know coach, you either win or you learn.” Yeah! We really are coming to appreciate the … Continue reading Agility is Today’s Most Critical Leadership Competency
Shawn Overcast — June 30, 2017 Follow @sovercast — June 30, 2017 Not long ago, promotions went to employees with the most technical expertise. Companies bent over backward to gain specialized industry knowledge, so it made sense to promote based on its merit. But the times, as they say, are a-changin’. At a certain point … Continue reading 3 Benefits of Emotional Intelligence for Today’s Business Leaders
