Katie CooperApril 20, 2015 When you’ve worked hard to build and maintain your brand, it’s easy to become emotionally attached to your work. However, it’s also incredibly important to leave that emotion at the door when dealing with customer complaints, especially when left on social media channels like Facebook. Over the years, social media platforms … Continue reading Managing The Negatives: 5 Tips For Handling Customer Complaints On Social
Lisa FurgisonApril 18, 2015 When was the last time you evaluated your company LinkedIn page? Does it represent your brand well, attract prospective clients, and showcase your business as an authority in its field? Many small businesses take the necessary steps to create a company LinkedIn page, but aren’t quite sure if their page is … Continue reading 4 Advanced Tips To Optimizing Your LinkedIn Company Page
Jeff BullasApril 16, 2015 When I discovered social media seven years ago, I was attracted by its potential to gain free global attention. You didn’t need to pay for an online audience or traffic. You attracted website visitors by writing great content, giving it away for free and growing your social networks. This awareness was … Continue reading Digital Marketing Tips: Do You Have A Traffic Problem Or A Conversion Problem?
Zach HellerApril 15, 2015 On Monday, we discussed using paid search marketing to advertise to consumers who may be searching for the products or services that your company offers. And so, it seemed fitting to spend today addressing the question, “How do I create high-quality search ads”. First, let’s address what makes a high-quality search … Continue reading 3 Tips for Better Search Ads
Keegan BrownApril 14, 2015 Does AdWords play a significant part in your business’ online marketing presence? If so, how well do you understand how your potential customers search for your products? If you answered this question with anything but “Like the back of my hand!,” this article is for you. In this article, I will … Continue reading 3 Practical Tips You Can Take Away from AdWords Search Funnels
Hobson Powell, (April 15, 2015) What’s the difference between a good and great ad? How do you connect with users, but also make sure to drive people to your site? Digital marketers have a lot of optimization tactics at their disposal — such as bids, budgets, targeting — all designed to drive the performance of their … Continue reading Copy That Connects: 3 Tips for Better Digital Ads
Bill FaethApril 14, 2015 How common is online community? Well, there are something like 4 million or more businesses with brand pages on Facebook. However, only several thousand of these companies have more than a million fans. How many of these brand presences are true online community? Not nearly enough. There’s a big difference between … Continue reading 15 Quick Tips for Building an Online Community
Sarah WhebleApril 14, 2015 The March team recently sat down for a search engine optimization (SEO) training boot camp with startup marketer and SEO consultant drew Wallace (the lowercase “d” is intentional and drew’s personal preference) to discuss how to better utilize SEO to benefit our clients. SEO is the practice of manipulating content to … Continue reading 3 Simple Tips for Effective SEO
Dean KeipertApril 13, 2015 It’s the situation you want to avoid at all costs, but it happens. You step into your office in the morning, click on the computer, and start roaming through your online mentions. Everything looks great, but then all of a sudden, your stomach drops as you start reading through a review … Continue reading Tips For Handling Negative Reviews And Comments
Kerry O’DonoghueApril 11, 2015 With the Coachella Valley Music and Arts Festival taking place this weekend we are reminded of all the exciting reasons to attend a music festival. Not only will you have the chance to see your favorite musical artists, but you will be exposed to tons of new musical talent too! Coachella … Continue reading Top 5 Pins: Coachella Survival Tips
