Tag Archives: Tips

6 Tips to be More Personable on Video

by Salma Jafri July 29, 2016 Follow @salmajafriJuly 29, 2016 Video is HARD! The power of video, is of course, that it grabs attention immediately, engages the senses and presents information in a stimulating way. But here’s the thing: if you can’t make good videos, it’s probably better not to make videos at all. Shocker? … Continue reading 6 Tips to be More Personable on Video →

11 Advanced Tips To Be A Successful Digital Marketer

Digital Marketing

by Junaid Ali Qureshi July 29, 2016July 29, 2016 How effective is your digital marketing strategy? Would you consider yourself a successful digital marketer? If that question makes you feel queasy, you’re not alone. Digital marketing is hard to get right, and it’s changing every day. The only way to keep up with these changes … Continue reading 11 Advanced Tips To Be A Successful Digital Marketer →

How to go live: Brands & agencies share their top tips for live video broadcasts

Video Marketing

Marketers on the forefront of live video tell what they’ve learned about content creation, production details and managing comments. Amy Gesenhues on July 28, 2016 at 9:30 am For brands and agencies wanting more engagement and wider exposure, live video is where it’s at – but producing a live broadcast that gets real results isn’t … Continue reading How to go live: Brands & agencies share their top tips for live video broadcasts →

Perfect your agency pitch: tips from an in-house marketer

Outsourcing

Marketers, looking to land more clients? Columnist Amy Bishop has the inside scoop on what type of information your prospects really want. Amy Bishop on July 28, 2016 I’ll preface this by saying that I’ve spent 99.9 percent of my career on the agency side of the fence. In that time, I developed a pretty … Continue reading Perfect your agency pitch: tips from an in-house marketer →

Remarketing Tips from a Paid Ads Expert

Marketing Guide

by Brock Murray July 27, 2016 Follow @SEOBrockJuly 27, 2016 What is re-targeting / re-marketing? You know how you’re shopping on [some big site – Canadian Tire, Walmart etc.], you leave the site, and suddenly there are ads following you around the internet asking you to come back and buy that shirt. That’s remarketing. Remarketing … Continue reading Remarketing Tips from a Paid Ads Expert →

8 tips from 7 months of local sponsorship marketing

Local Business

Looking to dive into local sponsorships? Columnist Megan Hannay offers eight lessons learned that will help you plan your strategy. Megan Hannay on July 27, 2016 This blog post series is not subtle about its advocacy for local sponsorships. But based on current local marketing inventory, it’s clear that sponsorship needs are ready for … Continue reading 8 tips from 7 months of local sponsorship marketing →

4 Tips for a Successful Back to School & Holiday Shopping Season

Holiday Season

by Brian Lee July 26, 2016July 26, 2016 Retailers know that the second half of the year is always more important than the first. The shopping season and back to school are crucial periods for brick-and-mortar and online stores—these are times when retailers need to capture consumers with sales and promotions so that they’ll stay … Continue reading 4 Tips for a Successful Back to School & Holiday Shopping Season →

5 Tips to Use Storytelling to Engage your Audience

Storytelling

by Karen Repoli July 25, 2016 Follow @karenrepoliJuly 25, 2016 In past blog posts, I’ve discussed emotional marketing. It’s an essential tool in your marketing toolbox but it’s not anything new. Everyone from car salesman to politicians have been using it for years! How else do you think they sold all those cars and themselves? … Continue reading 5 Tips to Use Storytelling to Engage your Audience →

7 Medium Optimization Tips To Get Your Articles To Go Hot

SEO Strategy

by Larry Kim July 25, 2016July 25, 2016 At a time when organic reach is declining (or dead) on many social networks, Medium is a shining beacon of hope if you’re feeling like your great content is going unnoticed and unloved. One great thing about Medium is that it’s about the value of your ideas. … Continue reading 7 Medium Optimization Tips To Get Your Articles To Go Hot →

Tips for Making Influencer Marketing Work for You

Influencer Marketing

by Jonathan Bright July 24, 2016 Follow @SoutherlyCommsJuly 24, 2016 Although the “build it and they will come” strategy might have worked in Field of Dreams, it turns out to be an ineffective approach when it comes to content distribution. Companies that fail to set strategies, goals and checkpoints for ensuring their content is seen … Continue reading Tips for Making Influencer Marketing Work for You →