Tag Archives: Times

Brand Building in Uncertain Times

Chris Weissman — April 14, 2020 Over the past 30 years, I’ve taken note of the different ways consumers respond to market uncertainty. In the savings and loan crisis of the 1980s, for example, shoppers tightened their belts. In 1999, panicked preppers flooded the stores to stockpile goods for (an ultimately illusory) Y2K. And after … Continue reading Brand Building in Uncertain Times →

10 Ways to Spread Appreciation During Challenging Times

Employee Motivation

Kellie Wong — April 8, 2020 When we face challenging times (in our current case, a global pandemic), it’s important to put an extra spotlight on appreciation and support those around us. William James, American psychologist and philosopher, once said: “The deepest principle in human nature is the craving to be appreciated.” Appreciation should be … Continue reading 10 Ways to Spread Appreciation During Challenging Times →

Weighted Images Pose New Challenge, Slow Load Times For Amazon, Others

Website Special Guidelines

Weighted Images Pose New Challenge, Slow Load Times For Amazon, Others by Laurie Sullivan @lauriesullivan, April 8, 2020 Weighted images have always slowed web page-load times, but recent data points to issues for specific retailers including Amazon, Costco and The Home Depot. The weightier the image, the less mobile friendly. There are no surprises there, … Continue reading Weighted Images Pose New Challenge, Slow Load Times For Amazon, Others →

Demonstrating Leadership in Times of Crisis

Leadership Skills

Lyndell Danzie-Black — April 3, 2020 As a leader, are you wondering about how your team is coping with the crises that are causing social distancing in all of its forms – school, work, reduced hours and curfews? Is it just good enough to wonder or shouldn’t we be asking and engaging our teams? A … Continue reading Demonstrating Leadership in Times of Crisis →

How to Work Proactively Through Times of Change

Productivity

Josh Ritchie — March 30, 2020 There’s no denying this is an uncertain time for marketers. What should you prioritize? How should you adjust or change your messaging? Should you rework or update your strategy? We’ve been helping our brand partners navigate these same questions for years, and there’s one thing we know for sure: … Continue reading How to Work Proactively Through Times of Change →

Leadership in Times of Coronavirus

Leadership Lessons

Dominik Maximini — March 25, 2020 A couple of weeks ago we were happily following our daily routines. We grabbed our coffee mugs, slowly walked over to our teams and chatted with them. If there was a problem, people approached us (or we approached them), we hopped into a meeting room and solved the issue. … Continue reading Leadership in Times of Coronavirus →

Maintaining Agency Life & Business in These Strange Times

Agency Business

Martin Jones — March 23, 2020 With many schools closed, sports seasons suspended and the likes of restaurants, bars, movie theaters, gyms and all non-essential shops hovering between restricted and closed, we’ve all found ourselves very suddenly thrust into a new paradigm – a new way of working, living, and communicating. We’re now working from … Continue reading Maintaining Agency Life & Business in These Strange Times →

How to Keep Your Business Afloat During Turbulent Times

Business Protection

Choncé Maddox — March 23, 2020 It’s a common fact that being in business for yourself is not the most secure place to be. You have the freedom and flexibility to create whatever you want and call the shots. However, you will also have people depending on you and will likely need to respond to … Continue reading How to Keep Your Business Afloat During Turbulent Times →

Ideas For Revenue Teams to Make Uncertain Times a Little Better

Team Management

Megan Heuer — March 19, 2020 There’s no shortage right now of tips for how to work from home and how to run virtual events (including ours). But more and more companies are taking on the bigger story, which is that these are uncertain times and that should change how we use our time and … Continue reading Ideas For Revenue Teams to Make Uncertain Times a Little Better →

16 On-Page SEO Factors You Must Update On Your Blog At All Times

SEO Tools

Alexandra Cote — February 8, 2020 So I’ve published my blog post and it ranks well. My job here is done. Wrong! You need to keep everything you write updated. Especially when it comes to all on-page SEO factors. Maintaining relevant keywords and checking the everchanging SERP results will help you ensure that your content … Continue reading 16 On-Page SEO Factors You Must Update On Your Blog At All Times →