Christa Tuttle — May 29, 2020 With a global pandemic occupying everyone’s minds, moving ahead with a big product release might seem questionable or unnecessarily daunting. This isn’t to say, however, that organizations should be at a standstill and new offerings shouldn’t be unveiled. Many companies entered the year with a plan for releasing new … Continue reading Key Questions for Launching a Product During Challenging Times
Sahail Ashraf — May 28, 2020 As soon as COVID-19 began to take hold and countries began to take emergency measures to protect lives, brands started to look at how best to serve their customers during the crisis. It became clear that business was going to have to change on a massive level as people … Continue reading Community Management in the Times of an Epidemic
Drew Page — May 26, 2020 Today’s business environment is heavily influenced by the “FUD factor,” or fear, uncertainty, and doubt. When FUD creeps in, the funding sneaks out and therefore restricts the ability for many businesses to access capital. It’s times like this where the planning, discipline, and the fiscal responsibility of maintaining a … Continue reading Business Expenses to Reconsider During Times of Crisis
Julie Winkle Giulioni — May 15, 2020 I was speaking with a colleague recently who said, “If I hear or read ‘these uncertain times’ once more, I’m going to scream!” And now, everywhere I turn, I’m aware of these words as well – in the news, business articles, podcasts, and advertising. While there’s no argument … Continue reading What is Certain During These Uncertain Times?
Paul Keijzer — May 8, 2020 As the pandemic deepens and the novel corona virus outbreak sends shocks through the global economy, business leaders are preparing for down-side scenarios and taking action to prevent their business from sinking. Yes, undoubtedly, the true leadership capacity of a person is tested during the times of crisis. And … Continue reading How to Successfully Lead in Times of Crisis
Mia Jacobs — May 1, 2020 Change is one of the few constants in life, especially in business. Enterprises that are able to adapt to change will be able to withstand not only the small fluctuations of everyday operations, but also sudden major disruptions. A global pandemic is but one possibility here; natural disasters and … Continue reading Customer Retention Strategies That Work in Uncertain Times
Susan Friesen — April 28, 2020 How to Start Selling Online More Effectively To call these “tough times” may be a bit of an understatement to you, or perhaps you’ve pivoted your marketing strategy nicely and aren’t negatively affected by the COVID-19 crisis. There’s no arguing this pandemic has led to increased internet traffic as … Continue reading 3 eCommerce Challenges & Solutions for Tough Times
Juan Ortiz — April 22, 2020 As the pandemic rages, and businesses feel the financial backlash of a societal shut down, the world is turning to creative and interesting solutions to mediate the effects. Interestingly- and perhaps naturally- gift cards have become a focus of leverage to soften a big blow to both people and … Continue reading Gift Cards: A Shimmer of Light During Dark Times
Chris Weissman — April 14, 2020 Over the past 30 years, I’ve taken note of the different ways consumers respond to market uncertainty. In the savings and loan crisis of the 1980s, for example, shoppers tightened their belts. In 1999, panicked preppers flooded the stores to stockpile goods for (an ultimately illusory) Y2K. And after … Continue reading Brand Building in Uncertain Times
Kellie Wong — April 8, 2020 When we face challenging times (in our current case, a global pandemic), it’s important to put an extra spotlight on appreciation and support those around us. William James, American psychologist and philosopher, once said: “The deepest principle in human nature is the craving to be appreciated.” Appreciation should be … Continue reading 10 Ways to Spread Appreciation During Challenging Times
