Angela Hausman, PhD February 2, 2021 Actually, I probably should have stopped with just titling this post business survival strategies since virtually the same strategies help a business survive in tough times as in times of plenty. The difference is that, in tough times, your business can decline precipitously while in good economic times, potential … Continue reading Business Survival Strategies for Tough Economic Times
Dalia Dakkak November 13, 2020 With COVID-19 cases back on the rise, businesses that did not make changes after the first wave can expect an even greater impact this time around. As most marketers have experienced first-hand, the pandemic has had an impact on revenue due to a shift in consumer behavior. Product and service … Continue reading How Can Social Marketers Win the Holiday Season in Uncertain Times?
Jeremy Moser October 16, 2020 Most businesses claim that improving load times and site speed is about as pleasant an experience as having their teeth pulled. And, often, the process of improving a website’s load times feels as tedious and time-consuming as pulling teeth. If this sounds like your approach to site speed SEO, we’re … Continue reading Why Load Times are Critical for SEO (and What to Do)
Irish Abedejos August 26, 2020 OpenClipart-Vectors / Pixabay In today’s business climate, business owners must remain agile – they must continuously adapt, decide at a breakneck pace, execute with the twinkling of an eye, and consistently innovate. They are quick, spontaneous, and goal-driven. It’s part of who they are — and there’s always new technology … Continue reading Doing Business and Rising Above in Times of Crisis
Angela Ash August 19, 2020 It has been a couple of months since the pandemic caught us unawares, with many people still struggling to come to terms with this new reality. Obviously, the crisis is coupled with a number of global consequences, with certain industries coming to the brink of extinction. This is a two-way … Continue reading Why Digital Marketing Is Imperative During Uncertain Times
Paul Keijzer August 14, 2020 The COVID-19 pandemic has been a colossal test of leadership across industries and geographies. Nearly every organisation has faced unprecedented challenges over the past few months, ultimately testing the values and skills of its leaders. Needless to say, in order to navigate this uncertainty, one requires courage, compassion, and mental … Continue reading 4 Reasons We Need Emotionally Intelligent Leaders in Times of Crisis
JJ Tyson August 10, 2020 If you ask 100 marketers “What’s the most effective email send time?” – you’re likely to get 100 different answers. The debate about the perfect time/day for email sends is as old as email marketing itself. In the past, dozens of studies have tried to nail down the “golden hour” … Continue reading The Research Behind Effective Email Send Times
Laura Krajewski July 28, 2020 Pexels / Pixabay The room is dimly lit, tightly packed, and windowless. The air seems tense. It’s hard to hear above the clatter of keyboards and phones ringing off the hook. Agents juggle phone calls, quickly type out emails and talk down angry callers. We’ve seen the typical call center … Continue reading An Undeniable Choice for Current Times: Move your Contact Center Virtual
Gil Cohen June 28, 2020 If there ever was a VUCA era, this is it. Volatility, uncertainty, complexity, and ambiguity are being felt by people and organizations everywhere. Employee experience design has become more important than ever in supporting employee wellness and nurturing workforce performance. When faced with change, individuals experience a variety of emotional … Continue reading How to Create Your Employee Experience Design in Uncertain Times
What brands need to consider to produce timely content and stay relevant during market upheavals. George Nguyen on June 24, 2020 The coronavirus pandemic and response to racial injustices have greatly impacted what audiences are prioritizing and how they view brands. While these, and other future disruptions, are capable of driving a wedge between businesses … Continue reading Content marketing in times of disruption
