by Hana LaRock July 1, 2016July 1, 2016 Your company’s CRM is a key component of reaching success. Closing in on leads is one thing, but achieving loyal customers is really instrumental to growing your business. If you want to lock in leads while also maintaining good rapport with you current customers, time is of … Continue reading What Times Should You Reach Out to Potential Customers?
Is digital marketing headed for a big-time crash? Columnist Lewis Gersh thinks so — and he offers marketers advice on how to survive the impact. Lewis Gersh on June 24, 2016 at 9:01 am If there’s one certainty about bubbles, it’s that eventually, they burst. We’ve seen it happen time and again across various marketing … Continue reading Bubble, bubble, toil and trouble: Tough times ahead in digital
Instagram’s new tools for brands with business profiles include a way to track posts’ impressions counts and break down follower bases. Tim Peterson on May 31, 2016 Neirfy / Shutterstock.com No one really knows how many people actually had a chance to see one of their Instagram posts. They know the potential audience based on … Continue reading Instagram will tell brands how many times their organic posts are shown
by Jim Haudan May 11, 2016 Follow @jhaudanMay 11, 2016 Almost eight years ago, during one of the toughest economic times most people had experienced, I wrote an article discussing how organizations and leaders can successfully navigate through those difficult periods, like significant financial shifts in the marketplace and corporate change. Since then, there have … Continue reading 5 Steps for Engaging Employees Through Challenging Times or Corporate Change
by Warren Knight April 30, 2016 Follow @warrenknightApril 30, 2016 Do you know the best times to post on social media for each specific network? Social media is great, but it will only provide results for you if you truly understand when you should be posting on each social network. You can play the guessing … Continue reading Best Times to Post on Social Media
by Tricia Morris March 20, 2016 Follow @paratureMarch 20, 2016 A quote from well-known customer service and customer experience advocate Bill Quiseng encourages organizations to “work as hard to keep a customer as you do to find a new one.” And if you’ve ever wondered if customer retention should at least receive equal effort and … Continue reading It is 6 Times More Expensive to Win a New Customer than to Retain an Existing One
by Josh MacDonald March 12, 2016 Follow @JoshMacDonald19March 12, 2016 We live in an era when Instagram posts can become leading news headlines. This is an exciting prospect for celebrities, brands and people who love to make a statement. Of course, being worthy of grabbing headlines all comes down to mastering the art of the … Continue reading 5 Keys To Posting On Instagram At The Right Times
by Joao Romao January 12, 2016 Follow @joaoromaolxJanuary 12, 2016 A photo can be as a powerful – if not more – than words, and with the click of a button on a phone, millions of people around the world will instantly view a photo that can make them laugh, think, and possibly encourage change. … Continue reading 5 Times That Instagram Won Social Sharing
by Todd Grennan November 13, 2015November 13, 2015 The New York Times recently published a post looking at the way they use push notifications. It used to be that the paper only sent them about breaking news, but they’ve begun expanding their use to promote other stories. That’s boosted readership, but it’s also triggered criticism … Continue reading What The New York Times Can Teach You About Switching Up Your Messaging Strategy
Gregory T. Huang October 29, 2015 Every so often, the need for talent in tech startups seems to reach a critical point. Competition for good developers and business people is always fierce, but now is prime time for a snapshot of where things stand—and one of the big trends is executives moving from established companies to … Continue reading In Good Times, Tech Talent Flows From Big to Small Companies
