Instagram’s new tools for brands with business profiles include a way to track posts’ impressions counts and break down follower bases. Tim Peterson on May 31, 2016 Neirfy / Shutterstock.com No one really knows how many people actually had a chance to see one of their Instagram posts. They know the potential audience based on … Continue reading Instagram will tell brands how many times their organic posts are shown
by Jim Haudan May 11, 2016 Follow @jhaudanMay 11, 2016 Almost eight years ago, during one of the toughest economic times most people had experienced, I wrote an article discussing how organizations and leaders can successfully navigate through those difficult periods, like significant financial shifts in the marketplace and corporate change. Since then, there have … Continue reading 5 Steps for Engaging Employees Through Challenging Times or Corporate Change
by Warren Knight April 30, 2016 Follow @warrenknightApril 30, 2016 Do you know the best times to post on social media for each specific network? Social media is great, but it will only provide results for you if you truly understand when you should be posting on each social network. You can play the guessing … Continue reading Best Times to Post on Social Media
by Tricia Morris March 20, 2016 Follow @paratureMarch 20, 2016 A quote from well-known customer service and customer experience advocate Bill Quiseng encourages organizations to “work as hard to keep a customer as you do to find a new one.” And if you’ve ever wondered if customer retention should at least receive equal effort and … Continue reading It is 6 Times More Expensive to Win a New Customer than to Retain an Existing One
by Josh MacDonald March 12, 2016 Follow @JoshMacDonald19March 12, 2016 We live in an era when Instagram posts can become leading news headlines. This is an exciting prospect for celebrities, brands and people who love to make a statement. Of course, being worthy of grabbing headlines all comes down to mastering the art of the … Continue reading 5 Keys To Posting On Instagram At The Right Times
by Joao Romao January 12, 2016 Follow @joaoromaolxJanuary 12, 2016 A photo can be as a powerful – if not more – than words, and with the click of a button on a phone, millions of people around the world will instantly view a photo that can make them laugh, think, and possibly encourage change. … Continue reading 5 Times That Instagram Won Social Sharing
by Todd Grennan November 13, 2015November 13, 2015 The New York Times recently published a post looking at the way they use push notifications. It used to be that the paper only sent them about breaking news, but they’ve begun expanding their use to promote other stories. That’s boosted readership, but it’s also triggered criticism … Continue reading What The New York Times Can Teach You About Switching Up Your Messaging Strategy
Gregory T. Huang October 29, 2015 Every so often, the need for talent in tech startups seems to reach a critical point. Competition for good developers and business people is always fierce, but now is prime time for a snapshot of where things stand—and one of the big trends is executives moving from established companies to … Continue reading In Good Times, Tech Talent Flows From Big to Small Companies
Chris CancialosiOctober 19, 2015 We’ve all heard stories of meteoric growth from companies like Shake Shack, Uber and Slack. And while many of these stories serve as inspiration for entrepreneurs and leaders at all levels, the reality of navigating a company through rapid growth never plays out as smoothly as these stories would have you … Continue reading Preserving What Make You Great In Times Of Rapid Growth
Amanda ClarkSeptember 14, 2015 Whether you’re posting in real time or scheduling your content in advance, social media marketing requires you to have good timing. Simply put, you need to post when your followers are actually going to see it if you want to get maximum engagement. And that begs the question—when exactly are your … Continue reading What Are the Best Times to Post on Social Media?
