The company says beta tests of the new send time optimization capability increased read-rates by 25 percent. Amy Gesenhues on August 18, 2015 Return Path has rolled out a new version of its Email Optimization Suite that includes send time and subject line optimization capabilities, along with certification for specific email providers and an Executive … Continue reading Return Path Adds Send Time & Subject Line Optimization Tools To Its Email Marketing Platform
By John Rooney August 10th, 2015 For the last couple of years we have heard nothing but declarations of the importance of content marketing, and that it really needs to be the driving force behind our SEO campaigns. ‘Content is King’, remember? Well you will find no disagreement from me, however just because content … Continue reading Stop Wasting Your Time On These 3 Types Of Content Marketing
Michael CooperAugust 12, 2015 Entrepreneurs are blessed with a boundless creative force. Inspiration and ingenuity are always in abundance. However, business owners tend to struggle with time management. If this sounds like you, help has arrived. While innate creative talent cannot be taught, time management can. With a bit of organization and mindfulness, entrepreneurs can maintain … Continue reading 8 Time Buckets That Entrepreneurs Can Use to Maintain a Healthy Business and Lifestyle
Katie FletcherAugust 7, 2015 One of my favorite phrases in this industry will always be, say it with me, “it’s PR not ER.” Although valid, as professionals we still feel the stress of a fast-paced office environment and daily routine, with the constant pressure to be nearly flawless, quick, on our toes and effortlessly creative. … Continue reading Don’t Surrender to Stress: Tips to Better Manage Time
Miriam HaraAugust 4, 2015 Time is of the essence! More than any other decade, business is running at the speed of light, which makes the efficient use of time ultimately the most important element to control. When I first entered the advertising business, the industry was notoriously known for its fast pace and deadlines. Contrary … Continue reading Don’t Waste My Time! It’s a Question of Adding Value
Kyla RomaAugust 4, 2015 Growing and maintaining a social media presence can be a full-time job for growing brands. It’s no surprise that the pressure of real time posting is hard manage while running a business. It’s even harder while you’re still discovering the voice and personality of your brand. Luckily, there’s a better way … Continue reading How To Save Time With Social Media Scheduling
Sean Hargrave, August 3, 2015 Sometimes marketers can ask far too many questions and become far too involved in the nitty gritty when it comes to research. The latest GfK figures are a case in point. There’s nothing wrong with asking the UK public how they feel about the economy, but drawing too many conclusions from … Continue reading Time For Market Researchers To Live In The Real World?
Virginia FrancoAugust 3, 2015 Targeted research can offer a tremendous advantage when it comes to executing a smart and effective job search, and employing multiple job search methods will help you land a role faster than using just one or two, according to U.S. Bureau of Labor Statistics referenced by the Michigan State University Career … Continue reading 5 Online Tools Key to Targeted (and Time Saving!) Job Sleuthing
Jonathan BrightJuly 30, 2015 In Tuesday’s blog, my colleague David pointed out how nearly half of employees share content about their employer on social media. It’s a given that any company wants this sizable chunk of their workforce to say nice things about them, so perhaps we should take a look at things from their … Continue reading Who’s Got Time to Manage Employee Engagement?
Brent PohlmanJuly 30, 2015 Over the past few months, I have really focuses on planning with respect to a number of change management initiatives. Through this process, I have turned to my co-workers and clients and have tried to get some ideas of how they view their work processes. Through this process I have learned … Continue reading Spend Time Each Day Looking for New Ideas
