by Venkatesh C.R. Follow @dotcominfowayAugust 29, 2016 Customer Lifetime Value (of a user) often abbreviated as (LTV) is a vital metric that helps you calculate the probability of the success of an app over time. LTV is an indicator of the real value of the client over time. It measures what your business stands to … Continue reading Calculate the Life Time Value (LTV) of Your App Users for Massive Branding & Success [Infographic]
By Jordan Kasteler August 15th, 2016 On the Internet, speed matters. A lot. While our tolerance levels for stoplights and microwave ovens are somewhere along the lines of two minutes, our tolerance for a loading webpage is less than three seconds. This is where the issue of “time to first byte” (TTFB) comes into play. … Continue reading What Is Time To First Byte, And How To Improve It
Thinking about doing a brand refresh on social media? Columnist Jordan Kasteler has some tips to steer you in the right direction. Jordan Kasteler on August 16, 2016 CMOs always have a wide variety of marketing strategies to work on: social media, SEO and PPC, content marketing and local and email marketing. However, one … Continue reading Top tips to consider when it’s time to rebrand on social media
by Zac Johnson Follow @zacjohnsonAugust 14, 2016 You’ve just written an amazing content piece for your site and want to share it with the rest of the world… but it’s 4pm in the afternoon and you aren’t sure if going to have the same effect as if you published it earlier or later in the … Continue reading What Is The Best Time To Post Content To Social Media? [Infographic]
by Dave Brock Follow @davidabrockAugust 12, 2016 I had a call from a frustrated sales person. He said, “Dave, I read your stuff all the time. You are relentless in focusing on the customer, their problems, and their goals. I get it, but I’m in trouble, I need to achieve my goals!! That’s what I … Continue reading What About My Goals? A Time For Selfishness
by Sahail Ashraf Follow @TalcontentAugust 8, 2016 The world’s TV screens and web feeds are full of action from the Rio Olympics. This means plenty of excitement and competition. What it probably doesn’t mean this time around is a corresponding glut of coverage by brands online. This is because unless you’re a sponsor (and this … Continue reading Rio 2016: A Tricky Time For Brands On Social Media
August 2, 2016 Are you buried in administrivia that is keeping you from being the high-impact entrepreneurial guru that you envisioned? If you have had this hair-pulling, gut-wrenching conversation with yourself, it is probably time to consider jumping off the precipice and investing in hiring your first administrative assistant professional. I have worked with many … Continue reading Uh Oh, Is it Time To Hire an Administrative Assistant?
by Mary Lister July 30, 2016July 30, 2016 As a millennial (but not one of the whiny ones that baby boomers complain about), I grew up in the age of online friendships and followers, which has exploded into a world of digital living. If I want to find a restaurant, I hop on Yelp. Recipes … Continue reading 7 Social Media Management Tips To Save Time And Increase Engagement
by Nashaat Quadri July 28, 2016July 28, 2016 Everybody feels that content marketing is the future of digital marketing but they’re probably not aware as to what exactly is the trend in this field. What kind of content people love to consume and has greater chances of going viral? Yes, we are talking about video … Continue reading Stop Wasting Time and Start Video Marketing [Infographic]
by Justin Blanchard July 25, 2016 Follow @servermaniaincJuly 25, 2016 If you’re a small business owner, then eventually you’re going to have to fire someone. It’s an uncomfortable truth – and an unfortunate aspect of being in a leadership position. Of course, knowing that doesn’t make the process any easier, or any less intimidating. “Firing … Continue reading As A Small Business Owner, How Can You Tell When It’s Time To Let An Employee Go?
