Elizabeth Kabulski — March 15, 2017 — March 15, 2017 You’re getting all your content and data together for your next batch of marketing emails. You’ve nailed the subject heading and are pleased with your preview pane too. The only thing left is to decide exactly when you want that email to hit the recipient’s … Continue reading Is There an ‘Optimum Time’ for Marketing Emails to Hit?
Kaitlyn Hammond — March 13, 2017 — March 13, 2017 If you do not yet have a business website, you should make this a priority in 2017! Not showcasing your products or services online is likely hurting your company’s bottom line, as you are losing out on potential customers around the world that may not … Continue reading Why Now is the Time to Move Online
John Nemo — March 8, 2017 Follow @JohnNemoPR— March 8, 2017 LinkedIn recently revealed some eye-opening stats about the immense amount of B2B traffic and sales leads it’s generating online. If you are marketing your business online and you’re not active on LinkedIn, chances are you are missing 80% of your leads. LinkedIn recently shared … Continue reading Why You Should Spend More Time on LinkedIn (According to Science)
Laura Donovan — March 7, 2017 Follow @thewordpro— March 7, 2017 Do you instantly think of Millennials or a younger crowd when you think Social Media? If you do, you would be incorrect to assume this group were Social Media fanatics. A recent Nielsen report released this past January revealed that Gen Xers were more … Continue reading Marketing to Generation X? It’s Time to Get Social
Will Stevenson — March 6, 2017 Follow @Ambassador— March 6, 2017 During my time with Ambassador, I’ve had the fortune of working with a number of incredible B2B brands to build out their referral marketing programs. HP and SAP are two of the most notable examples, but there have been several others. With many of … Continue reading Right Time, Right Offer: A Simple Tip to Deliver the Ideal B2B Referral Incentives
Columnist AJ Wilcox walks you through LinkedIn targeting methods and campaign strategies that will help you reach your audience efficiently and at a lower cost. AJ Wilcox on February 23, 2017 LinkedIn Ads is the undisputed king of targeting professionals in the world of advertising, and it does it at scale. In an ideal … Continue reading LinkedIn Ads: How to target your ideal prospect, every time
Ji-A Min — February 22, 2017 — February 22, 2017 An important recruiting metric, time to fill is the number of days between the day a job requisition is approved until the day an offer is accepted by the candidate. SHRM’s latest recruitment survey reports the average time to fill is 41 days. But with … Continue reading 9 Tips For Dramatically Reducing Your Time To Fill
Jay Palter — February 20, 2017 Follow @jaypalter— February 20, 2017 There is a Chinese proverb that says: The best time to plant a tree was 20 years ago. The next best time is now. You could say the exact same thing about building your online networks of influence. The best time to start building … Continue reading Today Is the Best Time to Plant Your Influence Tree
Virginia Franco — February 20, 2017 Follow @VAFrancoResumes— February 20, 2017 Understanding recruiter cycles and timing your efforts accordingly, from getting professional help with CV or your resume, to sprucing up your LinkedIn to reaching out to your network, can work to your advantage. Here are four reasons why – and what you must do … Continue reading Why Winter is the Best Time to Job Hunt — and Why You Shouldn’t Wait
Bruce McKenzie — February 13, 2017 — February 13, 2017 Here’s where I think B2B sales and marketing video is headed this year. More conversational. Less advertorial. More formats More interactive I think the traditional categories of testimonial, webinar, explainer, etc. are becoming less relevant. What’s important is using the medium effectively. Here are a … Continue reading 3 2017 B2B Sales and Marketing Video Trends: It’s Time to Make Your Move
