Bob Apollo — March 20, 2017 Follow @bobapollo— March 20, 2017 Let’s face it, most so-called “thought leadership” is actually nothing of the sort. Much of it turns out to be a crude rehashing of already widely quoted statistics and crudely disguised product promotion. All-too-often, it does little or nothing to actually stimulate the reader … Continue reading It’s Time to Reverse Engineer Our Concept of “Thought Leadership”
Hana LaRock — March 17, 2017 — March 17, 2017 We all know that one of the biggest tips when it comes to email marketing is using templates and designs that appeal to the readers. We also know not to make our emails too boring and not too busy, either. Though most company leaders possess … Continue reading 5 Steps to Designing the Perfect Email Every Time
Bob Hutchins — March 14, 2017 Follow @Bobhutchins— March 14, 2017 Gary Vaynerchuk uses a term for describing social media posts that I really like. He calls these posts “micro-content.” Bits and pieces that make up a larger story. Micro-content doesn’t define a brand in and of itself; it doesn’t tell the whole story. Instead, … Continue reading Science Says There’s a Right Time to Post to Social Media
Elizabeth Kabulski — March 15, 2017 — March 15, 2017 You’re getting all your content and data together for your next batch of marketing emails. You’ve nailed the subject heading and are pleased with your preview pane too. The only thing left is to decide exactly when you want that email to hit the recipient’s … Continue reading Is There an ‘Optimum Time’ for Marketing Emails to Hit?
Kaitlyn Hammond — March 13, 2017 — March 13, 2017 If you do not yet have a business website, you should make this a priority in 2017! Not showcasing your products or services online is likely hurting your company’s bottom line, as you are losing out on potential customers around the world that may not … Continue reading Why Now is the Time to Move Online
John Nemo — March 8, 2017 Follow @JohnNemoPR— March 8, 2017 LinkedIn recently revealed some eye-opening stats about the immense amount of B2B traffic and sales leads it’s generating online. If you are marketing your business online and you’re not active on LinkedIn, chances are you are missing 80% of your leads. LinkedIn recently shared … Continue reading Why You Should Spend More Time on LinkedIn (According to Science)
Laura Donovan — March 7, 2017 Follow @thewordpro— March 7, 2017 Do you instantly think of Millennials or a younger crowd when you think Social Media? If you do, you would be incorrect to assume this group were Social Media fanatics. A recent Nielsen report released this past January revealed that Gen Xers were more … Continue reading Marketing to Generation X? It’s Time to Get Social
Will Stevenson — March 6, 2017 Follow @Ambassador— March 6, 2017 During my time with Ambassador, I’ve had the fortune of working with a number of incredible B2B brands to build out their referral marketing programs. HP and SAP are two of the most notable examples, but there have been several others. With many of … Continue reading Right Time, Right Offer: A Simple Tip to Deliver the Ideal B2B Referral Incentives
Columnist AJ Wilcox walks you through LinkedIn targeting methods and campaign strategies that will help you reach your audience efficiently and at a lower cost. AJ Wilcox on February 23, 2017 LinkedIn Ads is the undisputed king of targeting professionals in the world of advertising, and it does it at scale. In an ideal … Continue reading LinkedIn Ads: How to target your ideal prospect, every time
Ji-A Min — February 22, 2017 — February 22, 2017 An important recruiting metric, time to fill is the number of days between the day a job requisition is approved until the day an offer is accepted by the candidate. SHRM’s latest recruitment survey reports the average time to fill is 41 days. But with … Continue reading 9 Tips For Dramatically Reducing Your Time To Fill
