Tag Archives: time

Retail SMS Marketing – The Best Time to Send Your SMS Campaign [Infographic]

Jake Jeffries — October 16, 2017 Follow @TextMarketerLtd — October 16, 2017 Retailers have fallen in love with SMS marketing, and fallen hard. Thousands of messages flying out every day from retailers, offering their customers amazing savings, updating them on their orders, along with many other ways, keeping customers well informed and happy. 50% of … Continue reading Retail SMS Marketing – The Best Time to Send Your SMS Campaign [Infographic] →

Marketers Grapple With The Best Time To Optimize Campaigns

Marketers Grapple With The Best Time To Optimize Campaigns by Laurie Sullivan , Staff Writer @lauriesullivan, October 6, 2017 Gaps in data and a misunderstanding of the nuances of today’s advertising campaigns have marketers wondering about the best times to optimize. Kantar Millward Brown conducted research to analyze the optimal time for media agencies to … Continue reading Marketers Grapple With The Best Time To Optimize Campaigns →

Paid, Organic Search Least Prone To Fluctuations In Conversion Time

Paid, Organic Search Least Prone To Fluctuations In Conversion Time by Laurie Sullivan @lauriesullivan, September 28, 2017 Smartphone visits to retail sites in fourth-quarter 2017 are expected to overtake the desktop by about 0.09%, but a desktop visit to a retail site is worth about four times as much as a smartphone visit, according to … Continue reading Paid, Organic Search Least Prone To Fluctuations In Conversion Time →

Are your TV analytics just ‘good enough?’ 8 signs it’s time for an upgrade

The challenges of TV measurement abound. Columnist Alison Lohse believes marketers shouldn’t have to settle for ‘good enough’ to understand how TV is performing, but should instead look toward TV attribution as the answer. Alison Lohse on September 28, 2017   It’s no secret that TV — and therefore TV advertising — has evolved dramatically … Continue reading Are your TV analytics just ‘good enough?’ 8 signs it’s time for an upgrade →

Build Your Influence and Turn Your Blog Into a Money Making Machine at the Same Time

Nathan Rossiter — September 18, 2017 Follow @nathandrossiter — September 18, 2017 In today’s day and age, people spend a significant portion of their time online, creating a modern environment where there is a noticeable demand for online courses. These offer significant advantages over conventional teaching methods, including increased flexibility and lower associated costs, and … Continue reading Build Your Influence and Turn Your Blog Into a Money Making Machine at the Same Time →

Don’t Waste Time Writing Company Blogs Until You Do These 6 Things

Kathy Heil — September 12, 2017 — September 12, 2017 Company blogs are an essential part of modern day marketing and brand journalism. I think most organizations realize this by now, but what remains a perpetual challenge is knowing how your company can generate the most impact from content creation efforts. Have you heard the … Continue reading Don’t Waste Time Writing Company Blogs Until You Do These 6 Things →

Content marketing & SEO: The scalable way to be in the right place at the right time

Digital marketers agree about the importance of SEO and content marketing, but contributor Marcus Miller says they’re too often kept in completely separate silos. Here’s how to bring them together. Marcus Miller on September 5, 2017   Content marketing and search engine optimization (SEO) are both titans of modern marketing, yet they’re not spoken about … Continue reading Content marketing & SEO: The scalable way to be in the right place at the right time →