Zach Heller — July 21, 2018 Follow @zheller — July 21, 2018 First, a fact. Too many people at too many companies see price as a constant. They believe in the “set it and forget it” mindset when it comes to pricing. Once you have settled on a price for your product or service, you … Continue reading When it’s Time to Change Your Prices
Lacy Boggs — July 20, 2018 Follow @blogspiration42 — July 20, 2018 Many, many years ago, I had a terrible boss. Remember that book/movie “The Devil Wears Prada”? She was like that, but without the redemptive story arc. And one of her favorite phrases to say to me when I didn’t somehow psychically anticipate her … Continue reading This Isn’t a Good Use of My Time
Taral Patel — July 18, 2018 Follow @connect2taral — July 18, 2018 The freedom and flexibility of freelance work is becoming increasingly popular among the American workforce, especially with Millennials. The number of freelancers has tripled since 2014 and nearly half of recent college graduates are pursuing this non-traditional career path. While the ability to … Continue reading A Freelancer’s Guide to Smart Financial Planning for the Time In Between Gigs
Kevin Joyce — July 14, 2018 — July 14, 2018 RitaE / Pixabay What are CMOs held accountable for at the end of the year? Let’s say we invest 5 percent of revenues in a given year in marketing, what do the CEO and the board of directors expect in return? Incremental sales to … Continue reading CMO Accountability: What’s the Time Horizon?
Choncé Maddox — July 12, 2018 — July 12, 2018 rawpixel / Pixabay I’m a planner. I love writing things down and preparing myself for the work week in advance. Still, as a content producer myself, planning website content isn’t always an easy task. When you do finally force yourself to sit down and start … Continue reading 8 Steps to Planning Digital Content in Less Time
Susan Poirier — July 10, 2018 Follow @aceconcierge — July 10, 2018 Greeting the day as an overwhelmed entrepreneur has become part of the norm for many first time business owners. The hats we wear are numerous and can present unexpected challenges in our day to day operations. It can be suffocating trying to figure … Continue reading Delegating -The Only Time Management Tip You Need
John Oechsle — July 3, 2018 Follow @hjoech — July 3, 2018 It’s time for small businesses to capitalize on their edge in agility It’s easy to think of small businesses as scrappy underdogs when they’re stacked up against the deep pockets of national and multinational competitors in their industry, but the truth is there … Continue reading It’s Time to Prioritize Adaptability in Your Small Business’s CRM
Kayla Sloan — June 29, 2018 — June 29, 2018 Time management is an eternal struggle for many people and especially those of us who work full-time and then some. We must be constantly vigilant of how we spend time or risk being overrun with work or chores at home. I know personally that I … Continue reading 9 Ways to Avoid Getting Sucked Into Social Media and Wasting Time
Contributor John Nardone explains how being an empathetic marketer can help you with everything from managing data to conceiving of dynamite creative. John Nardone on June 28, 2018 With GDPR recently coming into effect, advertisers are once again fretting over their use of consumer data. In Europe, the fretting is beneath a regulatory cloud, … Continue reading It’s time for the brand promise to evolve. Again.
Kate Rose — June 26, 2018 Follow @rosemcgrory — June 26, 2018 You may have heard in the news this week that Unilever have called out the amount of fraud within the social media industry, and Instagram in particular. Their Chief Marketing and Comms Officer, Keith Weed, has stated that none of their brands will … Continue reading Are We Finally Calling Time on Social Media Fraud?
