Site Search Makes Or Breaks Holiday Revenue in Time Of COVID-19 by Laurie Sullivan , Staff Writer @lauriesullivan, November 20, 2020 Websites have become a major part of ecommerce strategies amidst COVID-19 lockdowns, especially during the holidays. Site search can make or break a company’s holiday profits. Data shows 58% of those participating in the survey said … Continue reading Site Search Makes Or Breaks Holiday Revenue in Time Of COVID-19
Tag Archives: time
Email In The Time Of A Pandemic: Channel Is Most Favored By Consumers
Email In The Time Of A Pandemic: Channel Is Most Favored By Consumers by Ray Schultz , Columnist, November 17, 2020 Email reigns supreme as a customer engagement channel. As consumers turn to digital as they cope with the COVID-19 pandemic, 91% rate email as a top communications channel, according to Critical Channels of Choice—How … Continue reading Email In The Time Of A Pandemic: Channel Is Most Favored By Consumers
90% Open Rate? It’s Time to Invest in an eCommerce SMS Marketing Strategy
Nicole Blanckenberg November 13, 2020 eCommerce SMS marketing is exploding right now, and for a good reason. Offering brands a unique way to engage with customers and potential shoppers at every stage of the sales journey, SMS marketing can be a powerful eCommerce tool. Although, as we know, text messaging itself is definitely not a … Continue reading 90% Open Rate? It’s Time to Invest in an eCommerce SMS Marketing Strategy
Businesses Pay Lip Service to Ethics, but Consumers Don’t Trust Them to Do the Right Thing. It’s Time to Reverse This Trend
Christine Alemany November 11, 2020 The 2020 Edelman Trust Barometer revealed a troubling reality for brands: Consumers do not think enterprises can be both ethical and competent. Rather than brands needing to work harder to prove consumers wrong, perhaps the real problem lies in how we define competency and success. With nearly 20 years of … Continue reading Businesses Pay Lip Service to Ethics, but Consumers Don’t Trust Them to Do the Right Thing. It’s Time to Reverse This Trend
How to Help Your Team Plan Its Way Through a Tough Time
Liz Kislik October 22, 2020 In many companies today, both employees and leaders are fearful about the future. It may not be clear which direction to take, how to get there, or how to get the resources you need — and that’s before considering whether you’ll get cooperation from your team. It’s not practical … Continue reading How to Help Your Team Plan Its Way Through a Tough Time
How to Bid Like a Pro in Google Ads (in a Fraction of the Time)
Emily Riedy October 19, 2020 I don’t know about you, but I am exhausted. Between juggling all of my personal and professional responsibilities while also trying to stay safe and healthy during a pandemic, every day feels like running a marathon. Have I run out of gel energy packs? Yep. Are my calves cramping up … Continue reading How to Bid Like a Pro in Google Ads (in a Fraction of the Time)
The Best Time to Post on Instagram & Best Posting Practices to Follow
Victoria Taylor October 15, 2020 As social media for business has grown over the past couple of years. Social media platforms like Instagram give brands leverage with their algorithm due to high engagement levels. It’s no wonder the term “best time to post.” After all, posting at the best time is one of the many … Continue reading The Best Time to Post on Instagram & Best Posting Practices to Follow
Why Direct Hiring Is a Waste of Time
Derek Gallimore September 11, 2020 Yes, you read the title right. Direct hiring is a waste of time, and I’m here to tell you why. No offense to those who are still direct hiring advocates, but how do you go through your day knowing that you’re wasting your precious time and money doing something that … Continue reading Why Direct Hiring Is a Waste of Time
Reduce Your Server Response Time for Happy Users, Higher Rankings
Matt Diggity September 11, 2020 Server response time is often overlooked when it comes to improving page speed. It can, however, improve your site’s ranking. Users like fast sites, so Google likes fast sites. In this article, I show you how to reduce your server response time. I also provide a few other ways to … Continue reading Reduce Your Server Response Time for Happy Users, Higher Rankings
4 Signs It’s Time to Run a Tech Stack Audit
Julia Tiedt September 10, 2020 Whenever a new tool or software is released that can make a marketer’s life easier, we often jump on it—especially if said tool can increase productivity and decrease time spent staring at spreadsheets. Tech is great when it works the way it needs to work, but that, unfortunately, isn’t always … Continue reading 4 Signs It’s Time to Run a Tech Stack Audit
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