Tag Archives: time

It’s Time to Unite Brand And Response Advertising

It’s Time to Unite Brand And Response Advertising by Ben Kunz , June 4, 2021 A curious thing happened this spring. Airbnb, in its May earnings call, announced it had recently slashed its global sales and marketing budget by 28% — mostly in performance advertising — and concurrently launched its first brand campaign in a … Continue reading It’s Time to Unite Brand And Response Advertising →

What a Pile of Laundry Taught Me About Time Management

Time Management

Erika Taylor Montgomery May 29, 2021 Laundry: my least favorite chore, but alas it must be done if I want to wear clean clothes. Recently I was folding the mountain that had been piling up on the end of our couch when I had a revelation about time management. If I had taken the time … Continue reading What a Pile of Laundry Taught Me About Time Management →

Why Zoom Beats Meeting In-Person. Nearly Every Time.

Remote Work Tools

Achim Nowak May 26, 2021 It’s that betwixt and between time. Back in the brick-and-mortar office again. Well, on occasion. Business traveling again, in little baby steps. The race back to normal has begun. Or more correctly perhaps, hybrid life. I hear it all the time. I miss my social connections in the office. The … Continue reading Why Zoom Beats Meeting In-Person. Nearly Every Time. →

Why This Is the Time to Hold “Stay” Interviews with Your People

Job Interviews

Liz Kislik May 14, 2021 As the U.S. continues opening up after the pandemic’s multiple waves, it’s likely that there will be surges in turnover even as many employers need more staff, not less. Research from Eagle Hill Consulting suggests that 25 percent of current employees are already planning to leave their jobs, and … Continue reading Why This Is the Time to Hold “Stay” Interviews with Your People →

How to know when it’s time for a website refresh

Website Special Guidelines

Digital marketing agencies weigh in on what to consider William Terdoslavich on May 13, 2021 Your website isn’t what it used to be. Conversions are not happening. It has been years since anyone has looked under the hood.B2B marketing woes like this one are common — and it’s often not the marketer’s fault. Quick business … Continue reading How to know when it’s time for a website refresh →

Prioritize More Time to Think

Time Management

Amy Drader May 8, 2021 At a leadership retreat for 25 senior directors, the Vice-president of the company was delivering the keynote speech. This VP was revered and considered a titan in her work. She had been at the company for only 5 years but was now believed to be the heart and backbone of … Continue reading Prioritize More Time to Think →

How to Drive More Conversions (In Less Time) with Facebook Dynamic Ads

Facebook Advertisement

Akvile DeFazio April 26, 2021 Facebook provides advertisers with a wide variety of advertising products. However, few are as efficient at driving sales as dynamic ads, especially if you work in ecommerce. While dynamic ads tend to be more time-consuming to set up as they come with more requirements than a basic Facebook ad, don’t … Continue reading How to Drive More Conversions (In Less Time) with Facebook Dynamic Ads →

How Can You Improve Your Time Management?

Time Management

Susan Poirier April 21, 2021 Time is not an infinite resource. If you waste even one hour, you cannot recover it. You cannot replace it. Time is perishable. It is simply gone forever. Take time to practice being conscious of how you ‘invest’ your time. Consider the actual number of minutes you spend engaging on … Continue reading How Can You Improve Your Time Management? →

Do You Need a Full Time Scrum Master for Scrum?

Project Management

Anthony Mersino April 19, 2021 I recently posted a question on LinkedIn about how to staff the Scrum Master role in a small organization with few people. I was pleasantly surprised by the level of engagement and the great perspectives shared by many people. And the reality is that I hadn’t thought deeply about the … Continue reading Do You Need a Full Time Scrum Master for Scrum? →

Targeting Without Cookies? Time to Embrace Contextual Advertising

Cookieless Targeting

Erin Hynes April 6, 2021 Behavioural targeting has long been the default targeting method on a marketer’s programmatic campaign checklist. Since the 1990s, the cookie has made tracking in-browser user behaviour a useful tool for targeting digital ads towards receptive consumers. But with consumer demand and new regulations around online privacy, this is changing—which means … Continue reading Targeting Without Cookies? Time to Embrace Contextual Advertising →