And why aren’t more CMOs looking ahead? Chris Wood on September 24, 2021 Even in uncertain times, AI-driven predictive analytics can help marketers see what opportunities are coming down the pike. So why isn’t this technology being used by more CMOs? At his talk at this month’s MarTech conference, TrustInsights.ai Chief Data Scientist Christopher Penn … Continue reading Using AI-powered predictive analytics to time your next move
How to diagnose if you’re wasting your time chasing the bright-and-shiny. Ryan Phelan on September 2, 2021 I’m looking forward to MarTech on Sept. 14-15, when I join Kath Pay (Holistic Email Marketing), Jennifer Cannon (Shotflow) and Kim Davis (MarTech and Third Door Media) to talk about new developments email marketers need to know about. … Continue reading Email marketers don’t have time for shiny new things
Ksenia Larina August 31, 2021 Now that we’re 1.5 years into the Covid-19 pandemic, we can look back at our lives and see that some of the practices adopted during lockdowns have already become ingrained into our lifestyles and reshaped our long-standing views on work and leisure seemingly forever. While daily sourdough baking and zoom … Continue reading Time to Flex: How the Pandemic Changed Our Views on Freelance
Chiara Toselli August 27, 2021 Gen Y and Gen Z workers will compose the majority of the workforce by 2025! Therefore, it is no surprise that many of these younger workers are already taking up leadership/management roles. According to one study, 27% of Gen Y are already managers, 5% are in senior management, and 2% … Continue reading It’s Time to Develop Your Gen Y and Gen Z Managers
Laura Patterson August 26, 2021 You probably recognize by now that we’re big fans of Peter Drucker. We consider him the father of modern management. One of his quotes is particularly pertinent to this post on the subject of strategy and the future. Drucker said, “The best way to predict the future is to create … Continue reading How Much Time Do You Spend Thinking About the Future?
Alexander Belsey August 18, 2021 nattanan23 / Pixabay Whatever your industry and the size of your business, you will know the value of time. In business, the familiar adage ‘time is money’ is truer than ever. Wasted time could mean wasted money, squandered opportunities, unsatisfied clients, and more. However, time management can quickly become overwhelming. … Continue reading 5 Powerful Ways to Save Time In Your Business
Karl Sakas August 11, 2021 Hiring a #2 at your agency? Here’s how to get it right! Just about every agency owner wants to “Work Less, Earn More.” But to get there, they need to bring in others to help make it happen. As agencies grow—and especially if you’re trying to reduce your involvement in … Continue reading Hiring a #2: Why It’s Time to Bring In a Second-in-Command
Melanie Benson August 10, 2021 geralt / Pixabay As a business owner, do you ever start your day with a long list of things to get done only to finish up your day wondering where all the time went (and very little progress on that list?) Obviously your day ran you, instead of you running … Continue reading 5 Surprising Time Management Hacks to Tame Time Bandits
John Larase August 6, 2021 Photo by Brad Neathery on Unsplash Working remotely offers many perks. You can start your day by having coffee in hand and wearing pajamas. You won’t have to worry about long commuting hours and noisy colleagues. However, being an efficient remote worker is a challenging task. Frequent interruptions from family … Continue reading 11 Time Management Strategies for Remote Workers During The COVID-19 Pandemic
More transactions online in the last year make this a crucial action. Chris Wood on July 29, 2021 “Think of your website as a 24/7/365 lead generation engine,” said Lynne Capozzi, CMO of digital experience powerhouse Acquia. “It sells while you sleep. And the cost of producing website content is 62% less than traditional marketing … Continue reading Now is the time to relaunch your website
