Eugene BekkerJuly 7, 2015 Fraudsters are always in the market for a lucrative new target. So what’s the most information-rich, security-poor victim they can exploit? A small business, of course. According to the Association of Certified Fraud Examiners (ACFE), the typical organization loses a whopping 5% of their revenue to fraud each year. And small … Continue reading Building Barriers Against The Top Three Business Fraud Threats
Columnist Adam Dorfman notes that all the pieces are in place for the mobile wallet to extend its influence on local marketing. Are you taking advantage of this new technology in your local marketing mix? Adam Dorfman on July 1, 2015 Mobile wallets — the technology inside your mobile device that includes payment software such … Continue reading Three Ways To Win With Mobile Wallets
Michael SneddonJune 12, 2015 For the inexperienced company preparing to expand internationally, seeking, finding and qualifying competent patent translation services to assist with overseas patent applications or other technical translations isn’t necessarily a high priority. It should be, however, as even one inaccurate or confusing translation can jeopardize the entire operation, or at least potentially cost … Continue reading Protecting IP 101: Three Characteristics of a Quality Patent Translator
Timothy FreriksJune 8, 2015 Whether you’re a consultant, an app creator, starting a store, or creating a physical product company, you are providing a solution to a problem. On one hand, if there is no problem, then nobody needs a solution and you don’t have a product. On the other, if everyone has a problem … Continue reading Three Critical Questions for Entrepreneurs
Gregory T. Huang One thing’s for sure: in 20 years, people will still complain about the weather. Other than that, death, and taxes, pretty much anything goes. We’re thinking a lot about the long-range future of the New England innovation cluster. As part of our Boston 2035 conference on June 17, we’ve asked a number … Continue reading Three Predictions for Boston’s Innovation Scene in 2035
Harmon LyonsMay 29, 2015 Viewability has been a hot topic for good reason; advertisers are keen to use the metric as a currency in all their media buys. However an ad, no matter how creative or catchy, cannot sway consumers if consumers have no chance to see it. Consider this, recent Integral Ad Science research … Continue reading Three Viewability Misconceptions Every Media Buyer and Publisher Should Know
Mark PrestonMay 12, 2015 Given that good Search Engine Optimisation techniques are considered the Holy Grail of online branding, it should probably come as no surprise to find a multitude of myths, tall-tales and outright lies being spread about the process. The trouble is, when these misleading ideas become popular, real businesses start following them. … Continue reading Stop Believing These Three Common SEO Lies
Stephanie VermillionApril 19, 2015 In 1936, the world didn’t have computers. There were no tweets, pins or Facebook posts. Heck, the first chocolate chip cookie wasn’t even developed until 1938. (A world without Grandma’s cookies … dare I say, “I can’t even” …?) As you well know, today’s live-stream-everything world sure has changed. But one … Continue reading Three PR leadership Lessons From Dale Carnegie
Scott SieglerApril 15, 2015 Nothing is making a greater impact on the way media is bought and sold today than programmatic. In fact, the share of programmatic spend in US digital media (display-related) transactions, when looking at both RTB and NRTB, will expand from 38% in 2012 to 53% this year and to 83% by … Continue reading Three Questions to Better Understand Programmatic Technology
Dilawar SyedMarch 20, 2015 Companies that are truly customer-focused make it as easy as possible for people to interact with them. Today that often includes having a presence on social media. Though many companies have set up their social presence, not every company is using social media effectively. Too often brands focus their social media … Continue reading Three Ways To Improve Your Social Media Customer Support
