On-demand delivery services are making local businesses nervous, but columnist Brian Smith explains why this new shift in consumer behavior should be seen as an opportunity to grow. Brian Smith on July 31, 2017 As a digital marketer, you have to stay on your toes. It sometimes feels like new market disruptions have become … Continue reading How local businesses can turn the threat of on-demand deliveries to their own advantage
How worried should brick-and-mortar businesses be about companies like Amazon? Columnist Adam Dorfman weighs in with some thoughts on how local players can stay competitive. Adam Dorfman on July 18, 2017 Is there any business that Amazon can’t disrupt? In recent weeks, I’ve seen Amazon entering businesses ranging from home furnishings to banana distribution … Continue reading Three ways local businesses can survive the on-demand threat
David Poole — November 25, 2016 Follow @mypinpad— November 25, 2016 Black Friday has gone from being a US-based novelty to one of the single biggest shopping events in the UK calendar. During this critical period, retailers will be optimising their online stores, making sure that they are secure and that they will be able … Continue reading 13 Times More Costly Than Fraud: Why False Declines Are the Real Threat to Black Friday Profits
by Paul EstcottOctober 4, 2016 The Net Neutrality issue has led to intense and endless debates all over the world, although the issue stemmed in the United States. The idea of Internet providers burdening website owners with fees for speeding up the users’ access to those sites sparked in some peoples’ minds around 2014. Needless … Continue reading Net Neutrality and the Threat on Small Business Growth
Don’t believe the naysayers. Columnist David Rodnitzky explains why the paranoia surrounding ad blocking is exaggerated and why it will never happen en masse. David Rodnitzky on June 28, 2016 A classic scene in Monty Python’s “The Life of Brian” has the leader of a rebel movement asking the rhetorical question, “What have the … Continue reading Why ad blockers are not a threat to the online ad industry
by Susan Bryant June 21, 2016 What’s the current state of ad blocking? For starters, digital ad spending is rising as more and more people browse the internet on their mobile devices. As consumers become increasingly comfortable with technology, their demand for a better user experience also grows. This includes expecting more from the … Continue reading Slowing the Threat of Ad Blocking: 5 Ideas
by Rushal Patel January 22, 2016 Follow @patelrushalJanuary 22, 2016 Back in the days of Don Draper and cronies, the cigarette puffing Mad Men could succeed in their marketing campaigns by dint of a catchy turn of phrase, a hummable jingle and a larger than life billboard image that would remind everyone of the product. … Continue reading Startup Marketing Triple Threat: Content, Design and Analytics
Christopher BrownApril 14, 2015 In any large successful business today parts of the business are performing well while other parts are ailing. Multinationals like Ford Motor Company and Starbucks are performing well in some countries, but not in others. Samsung and Ikea have high market acceptance of some products, but not others. But, what’s important … Continue reading Is Your Business Model Under Threat and Your Survival at Stake?
Danny AshtonApril 3, 2015 If the cyber attacks and data breaches against Premera Blue Cross, Anthem, Sony and Staples are anything to go by – cyber threats are not slowing down any time soon. So what are your risks? Whether you’re small or large organization, this infographic by Modis can talk you through some ways … Continue reading What Is Your Business’ Greatest Cyber Threat? [Infographic]
A brand isn’t something that you make up. It’s something that you recognize, emphasize, and communicate. You don’t decide it, you identify it. It flows naturally from your company’s unique personality and method of doing things. What happens if you try to “choose” your brand? You start breaking your marketing. Understand that your marketing might … Continue reading Incongruous Branding: A Hidden Threat to Your Reputation
