by Rushal Patel January 22, 2016 Follow @patelrushalJanuary 22, 2016 Back in the days of Don Draper and cronies, the cigarette puffing Mad Men could succeed in their marketing campaigns by dint of a catchy turn of phrase, a hummable jingle and a larger than life billboard image that would remind everyone of the product. … Continue reading Startup Marketing Triple Threat: Content, Design and Analytics
Christopher BrownApril 14, 2015 In any large successful business today parts of the business are performing well while other parts are ailing. Multinationals like Ford Motor Company and Starbucks are performing well in some countries, but not in others. Samsung and Ikea have high market acceptance of some products, but not others. But, what’s important … Continue reading Is Your Business Model Under Threat and Your Survival at Stake?
Danny AshtonApril 3, 2015 If the cyber attacks and data breaches against Premera Blue Cross, Anthem, Sony and Staples are anything to go by – cyber threats are not slowing down any time soon. So what are your risks? Whether you’re small or large organization, this infographic by Modis can talk you through some ways … Continue reading What Is Your Business’ Greatest Cyber Threat? [Infographic]
A brand isn’t something that you make up. It’s something that you recognize, emphasize, and communicate. You don’t decide it, you identify it. It flows naturally from your company’s unique personality and method of doing things. What happens if you try to “choose” your brand? You start breaking your marketing. Understand that your marketing might … Continue reading Incongruous Branding: A Hidden Threat to Your Reputation
