Tag Archives: Threat

Voice Recognition Technology Could Pose New Threat To Advertisers

Voice Recognition Technology Could Pose New Threat To Advertisers by Laurie Sullivan , Staff Writer @lauriesullivan, November 14, 2017 Electronics have increased the demand for applications that use voice to recognize the person speaking. Google Home, for example, can be used to identify each of the residents in the house using the device. As more … Continue reading Voice Recognition Technology Could Pose New Threat To Advertisers

How local businesses can turn the threat of on-demand deliveries to their own advantage

On-demand delivery services are making local businesses nervous, but columnist Brian Smith explains why this new shift in consumer behavior should be seen as an opportunity to grow. Brian Smith on July 31, 2017    As a digital marketer, you have to stay on your toes. It sometimes feels like new market disruptions have become … Continue reading How local businesses can turn the threat of on-demand deliveries to their own advantage

Three ways local businesses can survive the on-demand threat

How worried should brick-and-mortar businesses be about companies like Amazon? Columnist Adam Dorfman weighs in with some thoughts on how local players can stay competitive. Adam Dorfman on July 18, 2017   Is there any business that Amazon can’t disrupt? In recent weeks, I’ve seen Amazon entering businesses ranging from home furnishings to banana distribution … Continue reading Three ways local businesses can survive the on-demand threat

13 Times More Costly Than Fraud: Why False Declines Are the Real Threat to Black Friday Profits

David Poole — November 25, 2016 Follow @mypinpad— November 25, 2016 Black Friday has gone from being a US-based novelty to one of the single biggest shopping events in the UK calendar. During this critical period, retailers will be optimising their online stores, making sure that they are secure and that they will be able … Continue reading 13 Times More Costly Than Fraud: Why False Declines Are the Real Threat to Black Friday Profits

Why ad blockers are not a threat to the online ad industry

Don’t believe the naysayers. Columnist David Rodnitzky explains why the paranoia surrounding ad blocking is exaggerated and why it will never happen en masse. David Rodnitzky on June 28, 2016   A classic scene in Monty Python’s “The Life of Brian” has the leader of a rebel movement asking the rhetorical question, “What have the … Continue reading Why ad blockers are not a threat to the online ad industry