by Patrick Hogan June 28, 2016 Follow @growtenfold June 28, 2016 Every profession requires a certain thickness of skin to withstand failure and rejection. While failure is present in practically any job, it’s typical to have more fails than wins in sales. The NOs can come flooding one day and hung up phones are not … Continue reading 18 Thought Leaders Speak Up About Overcoming Failure (& Share Their Top 2 Techniques)
Do you possess a single view of your customer that includes their mobile interactions and behavior on the Internet of Things? Columnist Sanjay Dholakia describes new research that shows that the time to prepare is now. Sanjay Dholakia on April 6, 2016 Historians of digital marketing will be hard-pressed to find another era when … Continue reading Just when marketers thought things couldn’t change any more, this report shows they will
by Kelley Schultz March 23, 2016March 23, 2016 The 3 main questions a digital marketer is asked by their VP or CMO are as follows (and most of the time, in this order): How can we get more conversions? Which channel is driving the most efficient (and qualified) conversions? How much more can you spend … Continue reading A 5-Step Thought Process for Digital Marketers to Understand the Customer Journey
by Laura Cole March 12, 2016March 12, 2016 While none of us have much time or sympathy for those who deal primarily in business jargon, we must tread a fine line when it comes to discounting trends and concepts. After all, there is often a fine line between business buzz words and ground-breaking constructs, and … Continue reading Beyond Blogging: How To Be An Influencer And Thought Leader
by Owen Radford March 11, 2016 Follow @ElementaryDigiMarch 11, 2016 In the world of SEO, link building reigns supreme. Undervalued by many who still see it as a spam-led approach, it remains one of the most influential factors used by search engines for organic ranking. Although techniques have evolved over the years – mainly due … Continue reading Link Building Secret Sauce: 5 Ideas you Might not Have Thought of
by Brian Basilico March 6, 2016 Follow @bbasilicoMarch 6, 2016 I was speaking at Olivet Nazarene University recently, when it suddenly hit me … websites are not what they used to be. Back in the early days, websites were a series of pages that acted like an online brochure, or a web store. However now, … Continue reading Have You Ever Thought of Your Website as a Series of Landing Pages?
by Zahara Jade January 20, 2016 Follow @HireInfluenceJanuary 20, 2016 If you are working on building your social influence, you may think you have tried everything under the sun to build your personal brand and following. You have probably tried a lot of things, but maybe there are a few small ideas that are really … Continue reading 3 Insider Tips to Grow Your Social Influence (That You Haven’t Thought of Yet)
by Mike Templeman December 11, 2015 Follow @miketempleman1December 11, 2015 People have often wondered what it takes to be a leader. On the outside, leaders present themselves in such a way that everyone wants to be them. We all want to be successful. We all want people to look up to us. On the other … Continue reading Developing Inner and Outer Qualities for Thought Leadership
by Brandon Mecham November 14, 2015November 14, 2015 Educating yourself about thought leadership is a curious experience. While you can easily find countless posts emphasizing the importance of establishing yourself as a thought leader in your industry to aid your marketing efforts, few tutorials actually outline specific ways in which you can accomplish that goal. … Continue reading Make Your Thought Leadership Count By Integrating Internal Experts
Danielle BilbruckOctober 31, 2015 So you heard a seminar on thought leadership marketing and thought, “We should do that.” You brought it back to your management team and they agree: you should do that. You read about all the new ways to do content marketing and you keep seeing thought leadership as a concept coming … Continue reading How to Build a Committee for Thought Leadership Marketing
