Personal Branding Blog — May 15, 2017 — May 15, 2017 When you realize that you are … Just an hour of someone’s day. This might seem harsh. And, in a lot of senses, it is. But, the fact is … as you are scheduling your 24 hours of your day you should be cognizant … Continue reading Great Things can Happen When You Realize This
Michael Bellina — May 10, 2017 Follow @MigmanMedia— May 10, 2017 When you walk into a business that you frequent and the person behind the counter greets you by name with a smile, don’t you feel special? Additionally, they know your regular order, start it without you even asking and know enough about you to … Continue reading “Personally, I Think You Will Like This”
Amanda Oliver — May 3, 2017 — May 3, 2017 With holiday shoppers continuing to purchase gifts earlier and earlier every year, if you’re an e-commerce brand, you must start planning your holiday advertising spend months in advance. In a survey we conducted last year, almost a quarter of brands told us that they begin … Continue reading The 4-Step Strategy To Ensure Your Best ROAS This 2017 Holiday Season
Bob Hutchins — April 11, 2017 Follow @Bobhutchins— April 11, 2017 The social media landscape changes quickly. A new infographic from CJG Digital Marketing provides some context for the changes and challenges we can expect to see this summer. From the improvement of chat bots to continued growth in influencer marketing, here are the eight … Continue reading 8 Trends In Social Marketing Affecting Us This Summer [Infographic]
Kelley Schultz — April 13, 2017 — April 13, 2017 Digital marketers are trained to make optimization decisions based on data and analytics. We optimize our ads to improve click-through rate, we optimize our landing pages and keywords based on conversion rates, and we optimize our budget allocation based on attributed revenue and ROI. Digital … Continue reading This Is Why Marketers Shouldn’t Wait for Perfect Analytics
John Nemo — April 12, 2017 Follow @JohnNemoPR— April 12, 2017 The world’s largest online platform for professionals just added a new wrinkle that could skyrocket engagement on the site. LinkedIn is banking big on becoming a “one stop shop” for professionals worldwide. And, as such a highly visible, trusted social network for professionals, hundreds … Continue reading Could This Be a Game-Changer for LinkedIn?
Christine Heckart — April 6, 2017 — April 6, 2017 Great marketers are great storytellers. We know a great book or movie, but marketers today have a few seconds to tell a story; seven to eight in fact. If you do a good job in the first seven seconds you might pull through a few … Continue reading This Is My Story, and I’m Sticking to It
Lindsay Christensen — April 4, 2017 — April 4, 2017 As a business owner, you know that you have to have a presence on Facebook. But, what type of presence should you have? How often should you post? What should you post? What is this “boost my post” button? Facebook is subtly telling you to … Continue reading Is This the Key to Better Facebook Marketing?
Chris R. Campbell — April 3, 2017 Follow @chrisrcampbell— April 3, 2017 A few years ago, social networking giant Facebook began to allow users to post online reviews and ratings of local businesses. Since then, the volume of reviews on the site has rapidly increased, with more and more people using Facebook in the same … Continue reading This Online Review Site Has Captured the Attention of Consumers and Businesses (and It’s Not TripAdvisor)
John Nemo — March 28, 2017 Follow @JohnNemoPR— March 28, 2017 LinkedIn is going all-in on a feature that has made other social networks invaluable – but will the platform’s users catch on? Most people don’t realize it, but every single piece of content created and shared on LinkedIn gets indexed, sorted and categorized based … Continue reading LinkedIn’s Obsessed With Getting Users to Understand This New Feature
