Study Finds People More Aware Of Ads Next To Unsafe Content, A Third Hold Advertiser Responsible by Joe Mandese @mp_joemandese, February 4, 2022 Consumers are increasingly aware of ads appearing adjacent to “unsafe content” in social media feeds and most of them hold the platforms accountable for it, but more than a third believe it … Continue reading Study Finds People More Aware Of Ads Next To Unsafe Content, A Third Hold Advertiser Responsible
Mike Parry July 6, 2021 The answer is it very much depends on how you do it. Often seen as the dark side of email marketing, sending messages to email addresses who did not sign up directly to your brand is frowned upon by many. It’s easy to see why – my inbox is already … Continue reading Does Marketing to Third Party Email Data Work?
Wilbert Seele — March 23, 2020 Background On November 22nd, 2019, I gave the closing keynote at Scrum Deutschland, a talk called ‘The Four Things You Do To Prevent Value Delivery.’ In this keynote, I discussed the trends I found during my research at multiple organizations. For background, I’m often called into organizations to investigate … Continue reading The Third of Four Things You Do to Prevent Value Delivery
Digital Doings: Email Ranks Third In Investment, Study Shows by Ray Schultz , Columnist, July 18, 2018 Email is one of the top three digital marketing channels. And firms are upbeat about digital in general, with 83% saying it helps them achieve their goals, according to “How Businesses Use Digital Marketing in 2018,” a study … Continue reading Digital Doings: Email Ranks Third In Investment, Study Shows
AT&T, Verizon To End Sale Of Location Data To Third Parties by Laurie Sullivan @lauriesullivan, (June 20, 2018) AT&T and Verizon on Tuesday pledged to stop providing phone location data from cellular phone owners to data brokers following a leak of real-time location data. The decision transpired following an investigation by Senator Ron Wyden (D-Oregon), … Continue reading AT&T, Verizon To End Sale Of Location Data To Third Parties
Marketing Land continues on strong, with an outstanding team in place. Danny Sullivan on June 26, 2017 After 21 years running sites about and covering digital and search marketing, it’s time for a change. I’m becoming an advisor to Third Door Media, a shift from my position as chief content officer. Third Door Media … Continue reading Danny Sullivan: My new role as advisor for Third Door Media
Vignesh Subramanyan — April 6, 2017 Follow @v_subramanyan— April 6, 2017 When you think ops, one of the first things that comes to mind is technology. After all in the modern B2B space, ops are seen as the tech gurus, the gatekeepers that manage the holy trifecta of data, processes, and….you guessed it, technology. That … Continue reading The Third Revenue Ops Pillar: Technology & Project Management
Build A Wall — For The Third Garden by Ted McConnell, Featured Contributor, March 16, 2017 Two walled gardens own 82% of the online advertising business. There is Facebook: like Gramercy Park, locked up tight, but contextually one-dimensional. There’s Google: like the Bronx Zoo, with a small fence around the whole thing, and lots of … Continue reading Build A Wall — For The Third Garden
by Tobi Elkin@tobielkin, December 8, 2016 As the bot and non-human Web traffic issue continues to spiral, a new survey out Thursday reveals that 80% of publishers concede they don’t have insight into how their traffic is audited by third-party providers. In addition, the survey by The 614 Group and Distil Networks, found that … Continue reading Eight Out Of 10 Publishers Don’t Know How Their Traffic Is Audited By Third Parties
Phil Morettini — November 8, 2016 Follow @TechnologyGuy— November 8, 2016 Have your ever heard (or thought) the following? “We’re a startup software company. We’ll attack our home market first, then think about international software distribution later.” Wrong answer! (In a lot cases, anyway). I work with a lot of startups and I hear the … Continue reading Selling Software Internationally Through Third Parties
