Tag Archives: Thinks

Why Bombas’ cofounder thinks you should treat every day like Giving Tuesday

  By Randy Goldberg November 29, 2022 Homelessness has been in the news a lot lately, and for good reason. It’s more visible in our cities, suburbs, and rural communities alike. Think about this: On any given night, more than 500,000 people experience homelessness in the U.S. Additionally, 1,300,000 children under the age of 6 … Continue reading Why Bombas’ cofounder thinks you should treat every day like Giving Tuesday

Adam Neumann thinks we want ‘community-driven’ living, but how has that worked out in the past?

By Clint Rainey August 16, 2022   Everybody’s curious: What exactly is Flow, Adam Neumann’s new rental-housing startup that’s apparently snagged the largest check ever written by Silicon Valley VC firm Andreessen Horowitz? The reason for the curiosity is that, so far, Neumann and a16z aren’t saying much, beyond vague gestures at concocting some kind … Continue reading Adam Neumann thinks we want ‘community-driven’ living, but how has that worked out in the past?

This NASDAQ adviser thinks markets are tumbling because of data privacy changes

By Shalene Gupta     June 30, 2022 It’s been a volatile year for the markets. In mid-June the S&P 500 fell 3.3%, and is down 23%, its lowest since December 2020. Experts chalk it up to inflation, supply chain issues, and high interest rates. But according to Dominique Shelton Leipzig, a member of NASDAQ’s … Continue reading This NASDAQ adviser thinks markets are tumbling because of data privacy changes

Movable Ink’s Da Vinci thinks outside the campaign box

Movable Ink’s new Da Vinci AI offering is aimed at serving lifetime customer value rather than immediate revenue maximization. Kim Davis on June 22, 2022   Vivek Sharma At its Think Summit conference earlier this month, Movable Ink announced the first tangible outcome of its February acquisition of content personalization engine Coherent Path. It’s called … Continue reading Movable Ink’s Da Vinci thinks outside the campaign box

Why ARF thinks marketers should reconsider their personalization strategy

‘We’ve taken targeting too far in terms of effectiveness and ethics,’ says the CEO of the non-profit research org. Robin Kurzer on February 5, 2019  At a time when technology is enabling marketers to inch ever closer to one-to-one marketing, one of the industry’s most highly respected institutions suggests that this “Holy Grail” may not … Continue reading Why ARF thinks marketers should reconsider their personalization strategy

Does trust matter more than growth? Salesforce’s Benioff thinks so.

In this age of diminishing trust, contributor Joe Hyland argues it’s time for marketing leaders to shift their emphasis. Joe Hyland on February 9, 2018   I don’t think it’s an exaggeration to say that for those of us marketing, selling or consuming SaaS technology (i.e., just about everyone), Salesforce founder Marc Benioff is a … Continue reading Does trust matter more than growth? Salesforce’s Benioff thinks so.

BuyAutoParts Thinks Like Consumers To Drive Mobile Conversion Rates

BuyAutoParts Thinks Like Consumers To Drive Mobile Conversion Rates by Laurie Sullivan , Staff Writer @lauriesullivan, (August 17, 2017) Think like the customer and understand their needs. It may sound simple, says Jim Brannen, VP of ecommerce at BuyAutoParts, but it works. Tailor the content and advertisements across search and title the search. Descriptions become … Continue reading BuyAutoParts Thinks Like Consumers To Drive Mobile Conversion Rates