Tag Archives: Thinks

Why ARF thinks marketers should reconsider their personalization strategy

‘We’ve taken targeting too far in terms of effectiveness and ethics,’ says the CEO of the non-profit research org. Robin Kurzer on February 5, 2019  At a time when technology is enabling marketers to inch ever closer to one-to-one marketing, one of the industry’s most highly respected institutions suggests that this “Holy Grail” may not … Continue reading Why ARF thinks marketers should reconsider their personalization strategy

Does trust matter more than growth? Salesforce’s Benioff thinks so.

In this age of diminishing trust, contributor Joe Hyland argues it’s time for marketing leaders to shift their emphasis. Joe Hyland on February 9, 2018   I don’t think it’s an exaggeration to say that for those of us marketing, selling or consuming SaaS technology (i.e., just about everyone), Salesforce founder Marc Benioff is a … Continue reading Does trust matter more than growth? Salesforce’s Benioff thinks so.

BuyAutoParts Thinks Like Consumers To Drive Mobile Conversion Rates

BuyAutoParts Thinks Like Consumers To Drive Mobile Conversion Rates by Laurie Sullivan , Staff Writer @lauriesullivan, (August 17, 2017) Think like the customer and understand their needs. It may sound simple, says Jim Brannen, VP of ecommerce at BuyAutoParts, but it works. Tailor the content and advertisements across search and title the search. Descriptions become … Continue reading BuyAutoParts Thinks Like Consumers To Drive Mobile Conversion Rates

Sales Thinks Your Leads Stink (Part 2): We Need More Leads. You Can Fix That!

By Steve Turley, Published November 6, 2014 Have you ever heard the phrase: “You made your own bed, now you have to lie in it?” This is the perfect example. As marketing seeks to become smarter and evaluate leads quantitatively, the initial impact to the lead pipeline is going to be a sudden drop in … Continue reading Sales Thinks Your Leads Stink (Part 2): We Need More Leads. You Can Fix That!