By Catalin Zorzini, Published November 10, 2014 What do big brands do before they start to market their products? They brand. While employing marketing tactics, such as Facebook ads, to gain traffic is a worthy strategy for ecommerce stores, it tends to discount the importance of the message they want to send. Online stores can … Continue reading How To Think Like A Big Brand
By Debbie Leven, Published November 6, 2014 Are you keen to get more media visibility but struggling because you just don’t have the media contacts? I hear that a lot and it can be frustrating, particularly if you’ve tried before and not got results or you simply feel overwhelmed about the thought of getting started. … Continue reading Finding the Right Media Contacts – It’s Not as Difficult as You Think
By Tess Kennedy, Published November 4, 2014 For B2B companies, content marketing is still on the rise. In Content Marketing Institute’s most recent benchmark report for the US, they noted that the number of marketers using a content marketing strategy has risen yet again last year – up to 93% of all B2B marketers. If … Continue reading Your B2B Content Marketing May Be Working Better Than You Think
By Miriam Hara, Published November 2, 2014 Brand shapers and makers would like to believe that they own brand perception. However, that simply is not true. Any brand’s perception by definition does not belong to the marketing teams in the offices or the manufactures. Brands are created by consumers. Many brands have been propelled to … Continue reading Brand Perception: It’s Not What You Think
By Amanda Clark, Published October 23, 2014 Wouldn’t it be nice if you could have an automated customer service center on your website—a place where your customers could go to chat, in real time, with a technical support representative, a sales staff team member, or simply some caring employee able to guide them through use … Continue reading Supporting Customers Through Your Business Website (It’s Easier Than You Think)
by Laurie Sullivan, October 3, 2014 They have become the most talked about media types since the dawn of the Web. Some won’t be around in 10 years. It’s more interesting to know that search engine marketing didn’t make the list. Not a bad thing, really. It just provides fodder to the theory that … Continue reading The Way Consumers Think About Advertising Will Change Search’s Role
Many marketers today are using video to spice up their marketing, educate customers, and talk about products and services. Combining these videos with email, the highest ROI-producing channel, can boost exposure of this your marketing messages. But what’s the best way to integrate video into your email marketing? There are a variety of email providers … Continue reading Using Video in Email is Easier than You Think
We all know about SEO and what it can do you as well as what social media can do and I don’t deny how important they both are to your business but they aren’t the bees knees to be frank. Conversions or leads are what keeps your business going! Conversion rate optimisation is actually the … Continue reading Think SEO’s not cool? Think again
During my research about older web users, I came across this fabulous infographic from the blog post 10 Reasons Grandpa Is Cooler Than You and I just had to share it! What I love about this infographic are the myths it clears up. Go to the original post to view it more clearly, especially if … Continue reading If You Assume Older Web Users Will Never Catch Up, Think On!
I mentioned earlier this year in an email trends video that responsive email design is just email design. I have spent a lot of time talking about and implementing the basics of responsive design, when I really want to discuss all the tactics required to create an awesome customer experience. After all, the only reason … Continue reading Think Beyond Just Responsive Design for a Great Customer Experience
