By Jasmine Henry, Published November 14, 2014 There’s nothing simple about creating a content strategy. Maintaining and improving a content strategy over time? That’s even tougher. However, the odds are definitely in your favor. Only 44% of marketers have bothered to document their publishing strategy. Your efforts to refine and improve will give you a … Continue reading What’s Missing In Your Content Strategy? 10 Things!
By Ruxandra Mindruta, Published November 12, 2014 With over 300 million in-stream active users, Google+ can be a powerful tool for boosting your online presence. It can help improve SEO ranking, finding, and building relationships with influencers and it can strengthen your industry authority. A study by Janrain indicates Google+ has continued to grow strong … Continue reading 5 Key Things About Google+ You Should Know
By Douglas Burdett, Published November 10, 2014 Are you overwhelmed with the complexity of creating B2B marketing content that generates leads? A focus on two things can help it all fall in place. The way people buy has changed dramatically. Studies show that 60% of the B2B sales cycle is over before a prospect first … Continue reading The 2 Things You Must Nail For Lead-Generating B2B Content
By Rachel Clapp Miller, Published October 31, 2014 Hitting your quarterly sales goals can be an arduous task. If you don’t have the right mindset, process and tools, the consequences can be downright spooky. Here are five things that scare most sales leaders and if you are experiencing the same problems, what you can … Continue reading 5 Things That Scare Most Sales Leaders (and What To Do About Them)
By Kyle Hilton, Published October 15, 2014 Content marketing can be an extremely effective, although time-consuming, method of attracting potential customers to your brand’s site. It can be a very experimental and trial-and-improve way of working towards improving your companies reach and reputation but there are definitely some things you should not do when … Continue reading 6 Things You Should NOT Do With Your Content Marketing
By Anton Koekemoer Oct 06 2014 “How are we going to measure the effectiveness of our social media marketing campaign?”. This question is often asked when people are starting out with social media for marketing purposes. To cut the chase, social media isn’t a marketing method that delivers clear results and benefits – especially if … Continue reading 3 things you need to remember when measuring the success of your social campaign
We all know how important content is when it comes to SEO. Whether it be having great content across all pages of your site, or keeping up a blog with valuable and fresh content, you need to take the time to craft content that is not only relevant to your products or services and keywords, … Continue reading 10 Things Marketers Must Know About Outsourcing Content
If you want to transform your business into a social business, it’s great, but often we see many companies that are only focusing on getting lots of people to join them on the social media channels they are going to use. They only focus on getting traffic, lots of followers, likes, etc. The truth … Continue reading 3 things you need to get right to become a truly social business
There’s a lot more to email marketing than meets the eye. And while it’s true great content is critical, it takes much more than a powerful message to generate strong results. And if you don’t follow best practices, you might risk alienating your customers and prospects indefinitely. So before you get started on your next … Continue reading 5 Things Entrepreneurs Need to Know Now About Email Marketing
Social media represents a large void in my digital marketing knowledge. I set out to get better in this space and learn more so that I could be a more well-rounded digital marketing specialist. I thought about approaching one of our outstanding Social Media Specialists here at SEP but then I had a moment of … Continue reading 11 Things George W Bush Taught Me About Social Media
