By Kyle Hilton, Published October 15, 2014 Content marketing can be an extremely effective, although time-consuming, method of attracting potential customers to your brand’s site. It can be a very experimental and trial-and-improve way of working towards improving your companies reach and reputation but there are definitely some things you should not do when … Continue reading 6 Things You Should NOT Do With Your Content Marketing
By Anton Koekemoer Oct 06 2014 “How are we going to measure the effectiveness of our social media marketing campaign?”. This question is often asked when people are starting out with social media for marketing purposes. To cut the chase, social media isn’t a marketing method that delivers clear results and benefits – especially if … Continue reading 3 things you need to remember when measuring the success of your social campaign
We all know how important content is when it comes to SEO. Whether it be having great content across all pages of your site, or keeping up a blog with valuable and fresh content, you need to take the time to craft content that is not only relevant to your products or services and keywords, … Continue reading 10 Things Marketers Must Know About Outsourcing Content
If you want to transform your business into a social business, it’s great, but often we see many companies that are only focusing on getting lots of people to join them on the social media channels they are going to use. They only focus on getting traffic, lots of followers, likes, etc. The truth … Continue reading 3 things you need to get right to become a truly social business
There’s a lot more to email marketing than meets the eye. And while it’s true great content is critical, it takes much more than a powerful message to generate strong results. And if you don’t follow best practices, you might risk alienating your customers and prospects indefinitely. So before you get started on your next … Continue reading 5 Things Entrepreneurs Need to Know Now About Email Marketing
Social media represents a large void in my digital marketing knowledge. I set out to get better in this space and learn more so that I could be a more well-rounded digital marketing specialist. I thought about approaching one of our outstanding Social Media Specialists here at SEP but then I had a moment of … Continue reading 11 Things George W Bush Taught Me About Social Media
Inbound marketing can be pretty awesome. It truly is powerful and can deliver real revenue results to your business. Content marketing plays a major part within the inbound framework and helps you target and engage with your ideal buyer persona. Living in a digital age means we are all bombarded with countless advertising everyday, regardless … Continue reading The 5 Best Things About B2B Content Marketing
As a writer, I get the appeal of winging it. There’s nothing quite like letting your brilliance flow freely and organically from your mind onto the page. But as a marketer, I can appreciate the importance of planning and strategy. You need to strike a balance between the two, and content calendars let you achieve … Continue reading 5 Things to Consider When Creating a Content Calendar
At the Gathering of the Vibes music festival, besides the great live bands, I particularly enjoyed wondering around the camping area. It’s fun to encounter interesting people who are part of the same tribe! On Saturday morning, I saw a bunch of tie-dye shirts and figured that somebody was selling them. Tie-dye is very popular … Continue reading Why SMBs Should Give Things Away for Free
Content marketing is quite clearly a red-hot topic in the world of marketing – it seems like we’ve had nonstop conversation about it for at least two years. And despite all that talk, there still seems to be a lot of confusion over what is and what isn’t content marketing. Some people favor a very … Continue reading Content Marketing: 10 Things I’m Adamant About
