by Michael Wight February 13, 2016February 13, 2016 Online purchases are increasingly becoming the preferred way to shop with the US having around 200 million online buyers alone and the economy expected to reach $ 491.5 billion by 2018. However, only a quarter of small businesses in the US are selling online. Customers can shop … Continue reading 5 Things Customers Consider When Buying Online
by Katherine Berry February 9, 2016 Follow @AllocadiaFebruary 9, 2016 Most likely you spend most of your waking hours working. If you’re really lucky, your co-workers are close confidants who you talk about everything with, except religion, politics – and if you’re a marketer – attribution. While marketing attribution as a concept is fairly straight-forward, … Continue reading 3 Things No One Talks About at Work: Religion, Politics, and Attribution
by Micky David February 6, 2016February 6, 2016 Years of experience have taught me that running a small business is a challenge, especially when you are providing a service. Your expectations for success may not match your results, because simply providing excellent service within your field isn’t always enough. When I first started running my … Continue reading 5 Things NOT to Do When Running a Small Business…One Business Owner Tells All
by Goutham Bhadri February 5, 2016 Follow @mktgsamuraiFebruary 5, 2016 There’s one common mistake I see businesses make when redesigning a website – they fail to plan effectively. I get frustrated every time I see it happen. I know how much a website can make or break a business’s success because I’ve seen it first-hand. … Continue reading Planning Your Website Redesign? 6 Important Things To Consider Before You Start
by Tracey Wallace February 5, 2016 Follow @tracewallFebruary 5, 2016 You’ve already heard it: inbound marketing can drive serious web traffic, additional sales and customer loyalty for your growing business. But effectively implementing a content marketing team and strategy isn’t as easy as simply hiring a writer. Every post your brand publishes is a reflection … Continue reading 5 Things Every Retailer Should Blog About to Build Customer Loyalty and Brand Personality
by Danny Wong February 5, 2016 Follow @dannywong1190February 5, 2016 On a budget, anyone can build a profitable eCommerce business. In an article for Inc.com, AJ Agrawal shares two practical tricks: “Focus your business around what you know.” “Make or resell something useful.” When serial entrepreneur Noah Kagan challenged himself to make $ 1,000 in … Continue reading 3 Things eCommerce Entrepreneurs Desperately Need To Invest In
by Larry Alton February 4, 2016 Follow @larryalton3February 4, 2016 The key to standing out in a crowded online world with cookie cutter websites and recycled templates is to design a website that grabs the user’s attention from the moment they first visit. And while there are many strategies to capturing attention and engaging the … Continue reading 3 Things to Know About Using Motion and Movement in Web Design
Columnist Larry Kim explains the ins and outs of launching an effective Twitter Followers campaign. Have you tried it out yet? Larry Kim on February 4, 2016 Do you want to accelerate the growth of your Twitter follower count? Do you want to increase your organic reach on Twitter but find that the “best practices” … Continue reading Why Buy Twitter Followers? 10 Things You Need To Know About Followers Campaigns On Twitter
by Donna Papacosta January 29, 2016 Follow @donnapapacostaJanuary 29, 2016 I remember my early days of blogging, first on Bloglines (yes, I’m that old), then TypePad and finally WordPress, which is the content management system I recommend today. It felt a little odd putting my thoughts out into the world, even though I had been … Continue reading 5 Surprising Things New Bloggers Discover
Daniel Zimmermann Since the 1849 gold rush, California has had a reputation as a great place to seek—and find—your fortune. The Golden State is home to the Golden Gate Bridge, the Golden State Warriors and, in Silicon Valley, golden opportunities. But, as you might suspect, California sometimes operates like its own country, with laws that … Continue reading Three Things To Know About Doing Business in California
