Tag Archives: Things

4 Things Every Internet-Based Entrepreneur Needs to Know about Preventing Click Fraud

Toby Nwazor — November 19, 2016 Follow @TobyNwazor— November 19, 2016 One of the biggest issues that concern advertisers and PPC practitioners alike is that of click fraud. While this post is not meant to scare you as a business owner, being aware of the issue is the best thing you can do to protect … Continue reading 4 Things Every Internet-Based Entrepreneur Needs to Know about Preventing Click Fraud

Thirteen things marketers want to know about expanded text ads, direct from Google

AdWords released expanded text ads in late July. Columnist and Googler Matt Lawson answers some FAQs about what you should consider as you expand your own ads. Matt Lawson on November 18, 2016   Expanded text ads (ETAs) are a big deal. At least a dozen articles on this fine site can attest to that … Continue reading Thirteen things marketers want to know about expanded text ads, direct from Google

8 Things to Avoid in Your LinkedIn Profile Photo

Koka Sexton — November 13, 2016 Follow @kokasexton— November 13, 2016 With growing popularity of social selling, it’s no surprise that your online presence is becoming as crucial for your personal brand as your real-life presence. LinkedIn is an expanding market for companies, professionals and job seekers who want to network and gain acquaintances in … Continue reading 8 Things to Avoid in Your LinkedIn Profile Photo