Chris Pitt — May 6, 2017 Follow @Pitty_C— May 6, 2017 Earlier this month, Kik CEO Ted Livingston said payments are all that’s needed for chatbots to live up to last year’s hype. He says the technology is in “a holding pattern until we get mobile payments,” but insists he’s seen enough “magic” to know … Continue reading Will ‘Payments’ Make Chatbots the Next Big Thing in eCommerce?
When Facebook’s CFO talks about a maxed-out ad load slowing advertising revenue growth, he’s only referring to Facebook’s news feed ad load. Tim Peterson on May 3, 2017 For almost a year, Facebook has warned that sometime in the middle of 2017 the social network will max out the number of ads it can … Continue reading The most important thing to know about Facebook’s ad load problem
Samson Adepoju — May 1, 2017 — May 1, 2017 Making mistakes with Facebook ads for small businesses isn’t uncommon; in fact, it can be a good thing. With some tips, you can leapfrog some of these mistakes and if you’ve already made some of them, don’t worry and keep reading, it’s time to bounce … Continue reading Why Making Facebook Ad Mistakes Is a Good Thing
Heather Lloyd-Martin — April 28, 2017 — April 28, 2017 Here’s a question: what’s the ONE content marketing tactic that drives the majority of your revenue? Is it blogging? Webinars? Teaching small classes? Or is your answer, “Hmm, I’m not quite sure, but does it really matter? After all, shouldn’t all my content efforts help?” … Continue reading Why I Told a Client to Quit Blogging: Finding Your “One Thing”
Timothy Carter — March 23, 2017 Follow @TimothyCarter— March 23, 2017 Search engine optimizers (SEO) like myself are typically forced to juggle multiple responsibilities at once. Depending on the size and scope of our teams, we’re in charge of planning strategies, creating content, making technical changes, doing publisher outreach, nurturing our campaigns, and even following … Continue reading The One Thing Holding Most SEOs Back From Success
Mukesh Gupta — March 16, 2017 Follow @rmukeshgupta— March 16, 2017 Premise: Everywhere you go on the internet, there is one thing that is prevalent. No, I am not talking about Donald Trump, though he seems to be prevalent almost everywhere as well. I am referring to “Digital Transformation”. I have been reading about digital … Continue reading The Hard Thing About “Digital Transformation”
Katherine A. Sliter — February 14, 2017 — February 14, 2017 Within the talent management community, there is often the perception that having more of a desirable personality trait is always better. After all, if friendly, conscientious individuals do well in a particular role, shouldn’t extra friendly and extra conscientious individuals do extra-extra well? To … Continue reading Personality: Can You Have Too Much of a Good Thing?
Govind Agarwal — January 5, 2017 Follow @submitedge— January 5, 2017 So, you have got your web page SEO optimized, followed all the webmaster guidelines and have made Google very happy. Congratulations! You can now expect to hit the first few pages of this search engine soon. But can you start partying yet and sit … Continue reading That One Thing Preventing Your SEO-Optimized Page To Rank!
Columnist Anna Shirley discusses some of the most useful reports in Bing Ads and how they can be used to further refine and optimize your ad campaigns. Anna Shirley on December 15, 2016 With the exciting news that Bing has reached 20 percent market share in the UK and is currently sitting at 21.6 … Continue reading The next Bing thing: Get your Bing campaigns in top shape for 2017
Darleen DeRosa — November 9, 2016 Follow @onpoint_llc— November 9, 2016 Millennials are expected to make up about 50 percent of all leadership positions in the next five years. Not only that, Millennials who are satisfied with their professional development opportunities are twice as likely to stay with a company then those who are unsatisfied. … Continue reading The One Thing Millennials Want Most At Work (And Aren’t Getting)
