John Lincoln — February 22, 2018 Follow @johnelincoln — February 22, 2018 You might think you know all there is to know about optimizing for voice search, but are you familiar with the search quality rater guidelines? In a nutshell, those guidelines tell the people who rate voice search results what to look for when … Continue reading Google Reveals Voice Search Quality Rater Guidelines (And Teaches Us A Thing Or Two)
Wayne Elsey — January 9, 2018 Follow @wayneelsey — January 9, 2018 StockSnap / Pixabay By now you know that video is essential for a comprehensive marketing strategy. However, we live in a world where marketing is changing at the same rapid-fire rate as technology, and the reality is that you have to ensure that … Continue reading The Single Thing You Must Do with Video for 2018
Tabitha Jean Naylor — November 25, 2017 Follow @TabithaNaylor — November 25, 2017 Where does your target audience hang out? For many businesses, the answer to this question is simple: social media. Over the past decade, social media channels have transformed how businesses communicate with their audiences because these platforms offer direct ways for you … Continue reading Are Social Media Chatbots Still a Good Thing?
Darleen DeRosa — November 9, 2017 Follow @onpoint_llc — November 9, 2017 iStock Millennials are expected to make up about 50 percent of all leadership positions in the next five years. Not only that, Millennials who are satisfied with their professional development opportunities are twice as likely to stay with a company than those who … Continue reading The Number ONE Thing Millennials Want Most At Work
Jason Yormark — October 25, 2017 Follow @jasonyormark— October 25, 2017 This graphic from the legendary Oatmeal was the inspiration for this blog post and could not be more on point. If you rely solely or heavily on reaching your online audiences through social media channels, you are at the mercy of their choices. Check … Continue reading Why Email Marketing Is The #1 Thing Businesses Should Prioritize
Augmented Reality: The Hottest Thing Marketers Don’t Want by Mike Proulx , Op-Ed Contributor, September 18, 2017 Last week, all of our Snapchat bitmoji became 3D with the launch of some new “World Lenses.” At best they’re entertaining and, admittedly, kind of fun. And while these new lenses are a great step forward for Snapchat’s … Continue reading Augmented Reality: The Hottest Thing Marketers Don’t Want
Mark Lerner — August 7, 2017 Follow @LernerMark — August 7, 2017 350543 / Pixabay How do you keep millennials satisfied at work? What do they really want? Free lunches, monthly raises, a standing desk that doubles as a ping pong table with a built-in snack fridge? It’s not that complicated. According to an extensive … Continue reading The One Thing Millennials Want in a Job (That You’re Not Giving Them)
Concerned about where your Facebook ads are appearing? Columnist Laura Collins discusses the issues surrounding brand safety on Facebook, along with some tips for organizations looking to protect themselves. Laura Collins on July 28, 2017 Caring about how you’re perceived by others is not a new concept. Even cavemen probably had moments of insecurity, … Continue reading Protecting your brand’s ads on Facebook — because there IS such a thing as bad publicity
The e-commerce environment is more challenging — and rewarding — than ever. Stay on top of all the latest developments with Marketing Land’s annual coverage. Pamela Parker on July 18, 2017 You’d think online retailing would be all figured out by now, but it’s just getting more complex — and more promising — than … Continue reading Winter is coming for retailers, so it’s a good thing we’re launching the Holiday Retailer
Launching in a new city can be rewarding… or a massive flop. Columnist Megan Hannay outlines tips to help you build trust with your new audience and turn a potentially lackluster launch into a successful one. Megan Hannay on July 12, 2017 I recently tried a nationally known local delivery app that launched in … Continue reading No such thing as a free launch: A launch marketing checklist for multilocation businesses
