Mike MoranMarch 17, 2015 When I teach introductory digital marketing classes, it always makes me bring my thinking down to the basics–the keys to succeeding at digital marketing. I’ve taught classes at Rutgers University for their Mini-MBA program several times, and I always enjoy it because of the interesting students I meet. Because my class … Continue reading Digital Marketing Success: Do You Have The One Thing?
Andy CallowayMarch 14, 2015 I hate to break it to you, but you’ve probably got Google all wrong. Most people got it wrong and in doing so, they ended up floundering with poor rankings and terrible websites. SEO companies got it wrong. Marketers got it wrong and businesses got it wrong. Some people are still … Continue reading Understand This One Thing About Google, And Your SEO Will Be Easy
Bob ApolloJanuary 27, 2015 Of course, every VC wants to see their portfolio companies grow. But as Scott Maxwell of OpenView Venture Partners points out in a persuasive recent blog (link below), companies that deliver predictable revenue are regarded as even more valuable. Now, if you’re still at the pre-revenue stage, your revenue projections have … Continue reading What’s the One Thing VCs Love Even More Than Growth?
Yuval ShoshanJanuary 7, 2015 It’s tempting to test each and every element on our landing page. However, changing more than one element in the same page will cause our experiment to be less effective, because it will be hard for us to discover what cause the change. It is important to test only one thing at … Continue reading The First Thing You Should A/B Test
Greg Giletto December 4, 2014 George Bernard Shaw once said, “A life spent making mistakes is not only more honorable, but more useful than a life spent doing nothing.” Good quote from George, and it certainly has its merits, but George couldn’t be more wrong when it comes to creating a personalization plan for … Continue reading The First Thing To Do When Starting a Personalization Program
Ayodeji Onibalusi November 28, 2014 Let’s start with some data… It is a known fact these days that 93% of online experiences start with a search engine. In plain English, this means that having your company listed in a prominent place has very good profit potential, thus making SEO a high ROI marketing tactic. That … Continue reading Is There Really Such Thing as SEO for Small Business?
Welcome to the latest installment of our new weekly blog series, If You Only Do One Thing. Every Monday, we will discuss one thing that you can start doing today to improve your marketing performance. With so much advice floating around from so many different sources, it can be tough for marketers and small business … Continue reading If You Only Do One Thing – Part 8
Cooking by Zanthia When visitors come to your website, what exactly are you feeding them? Have you ever stopped to think about it? Is your copy like a greasy burger and fries that you didnt put much thought into picking up, or more like a lovingly prepared home cooked Sunday supper with all of the … Continue reading Feeding Your Audience The Real Thing: Nutritious Content
I live out in the Bay Area and Silicon Valley, where the promise of new technology overshadows what drives marketing results, and legacy communication protocols like email tend to be undervalued. I found this article on the ubiquitous “email is dead” topic actually very well thought out (outside of the reference to email as the Cockroach of the Internet), … Continue reading Best Thing On The Internet
