Let’s face it: crafting a slogan that captures your company’s overall value proposition is hard. Making that proposition into a socially shareable hook is even harder.
That’s where the concept of earned media comes in, or publicity you haven’t paid for that’s owned and created by a third party. In the age of Yelp, Facebook, and Twitter, we’re seeing local businesses ascend to viral fame and success through cleverly designed slogans – all thanks to earned media. If you aren’t keeping your slogan in mind when creating your marketing strategy, you’re leaving money on the table.
Need some inspiration? Here are 9 slogans that do it right – and suggestions on how to apply them to your business.
Your Wife Is Hot… Better Get Your A/C Fixed
This South Florida company Air Around the Clock gives the drivers on I-95 a good laugh with their clever billboard slogan. A tongue-in-cheek play on the Miami heat, this slogan is guaranteed to get noticed.
Because Salons Are For Girls
Blunt and bold, Lew’s Barbershop‘s slogan cuts straight to their male demographic. With a corresponding logo featuring a graphic skull made from barber’s shears, this tagline leverages its appeal to those seeking a quick and simple barber-style experience.
A Flush Beats a Full House
Jolly Plumbing‘s clever pun balances plumbing and poker into a slogan that’s sure to make you chuckle. Innovative and fun, this tagline drives the company’s mission and objectives home.
If Water Runs Through It, We Do It!
Cute and clever, Mike Scott Plumbing turns a mundane subject – pipes and plumbing – into a rhyming slogan designed to make make customers smile. At the very least, you’ll always remember what Mike’s team does.
Everything I Touch Turns to Sold
A popular phrase adopted by realtors across the country, this wacky play on King Midas’ story is guaranteed to turn heads. Creative yet honest, this tagline shows an appreciation for humor and witticisms.
You Grow It, We’ll Mow It
Big Lawn Shark‘s unique motto communicates the company’s services in a silly, creative way while still driving home the point: no matter what’s growing in your yard, their landscaping team can handle it with ease.
Leaf It To Us
Popular as a tagline and a company name in the lawn care and landscaping business, Leaf It To Us is a play on a popular sales experession. By creating an industry-specific turn of phrase, these businesses will always attract attention.
Briefly Speaking, We’re the Best
The motto of many law firms across America, this play on legal briefs and service guarantees is sure to garner a chuckle from even the most serious legal minds. By adding a frivolity to a somber business, law firms can expose a much-needed human side.
The “No Problem” People
Auto insurance is generally associated with problems, from car crashes to traffic tickets. With this confidence-boosting slogan, Auto-Owners Insurance lets customers know that with the right insurance company, even major issues aren’t a problem.
Many small business owners face the initial hurdle of communicating exactly what they offer in a succinct way – and the best way to inform them is through your business name, logo, and tagline.
Know of a funny brand slogan that we missed? Sound off in the comments below (bonus points if it’s yours!)
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