Kari Jo Faulhaber — March 23, 2017 — March 23, 2017 Incorporating video content into your overall marketing strategy is one of the most powerful actions you can take for your company. However, it’s easy to get caught up in the whirlwind of how to begin the process of producing a video. There are many … Continue reading Before You Hire a Video Production Team, Answer These Important Questions
By Heba Hosny March 21st, 2017 “It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” – Warren Buffet In plain English, customer retention means getting your customers hooked on your products/services that they feel compelled to use them often. In other words, … Continue reading Are You Making These 5 Customer Retention Mistakes? Pardon Your Poor ROI!
Kaitlyn Hammond — March 17, 2017 — March 17, 2017 Yearly reviews are commonplace in many organizations, but they are often dreaded by both the reviewers and the employees being reviewed. Managers feel uncomfortable giving out negative feedback, while those reporting to them stress while anticipating the feedback. The main problem of annual reviews, aside … Continue reading Performance Reviews: Are You Making These Mistakes?
AJ Agrawal — March 16, 2017 Follow @ajalumnify— March 16, 2017 You may find a potential employee who is impassion about your product, experienced in managing teams and marketing initiatives, and a great culture fit. All of these attributes, although impressive, do not make a good product manager. Product managers are often lauded as an … Continue reading Watch Out For These 4 Common Product Management Mistakes
Annaliese Henwood — March 16, 2017 Follow @MktgInnovator— March 16, 2017 The headline of this article asks whether you want to improve your social media marketing. It was a trick question. You should always want to improve on your social activity. There is always more you can do and learn no matter how long you’ve … Continue reading Want to Improve Your Social Media Marketing? Ask These 5 Questions
Whether you’re a trade show veteran or attending your first event, contributor Polly Alluf’s tips will help you engage with attendees and make a connection. Polly Alluf on March 8, 2017 I recently attended Mobile World Congress, the world’s biggest mobile industry event, and as I returned from Barcelona, I thought about lessons I’ve … Continue reading The art of quick qualification: Use these 4 tips for more meaningful trade show conversations
Brooke B. Sellas — March 2, 2017 Follow @madSMscientist— March 2, 2017 If you were to ask me what the hardest part about owning my business is, I’d tell you that managing a remote team is harder than anything else I do. Yes … it’s harder than increasing sales year-over-year, harder than managing finances and … Continue reading Managing A Remote Team? You Gotta Try These 5 Tools!
Gina Botti — March 2, 2017 — March 2, 2017 Consumers expect a seamless experience when engaging with brands throughout the customer journey. This is especially true when consumers take their online experience offline by calling. From acquisition to retention, marketers must create a holistic and efficient experience for their prospects and customers. Otherwise, they … Continue reading How to Improve the Caller Experience With These 3 Key Tips
Are you getting everything you can out of Google Analytics? Columnist David Booth offers a checklist to help you take advantage of all it has to offer. David Booth on February 27, 2017 IB Photography / Shutterstock.com If you’re a digital marketer these days, odds are extremely good that web analytics is a major … Continue reading Are you leveraging these underutilized Google Analytics features?
Jackie Van Meter — February 25, 2017 — February 25, 2017 What’s the point of a website? It depends on who you ask, but the permission to continue the conversation with your visitors is a big goal for most marketers. Once your visitors have opted in to receive communication from you, you know they are … Continue reading Increase Conversion Rates with These 8 Website Updates
