Ugh, There’s People Vomiting — And It’s An Ad? by Steve Ellwanger , January 20, 2023 Can a brand “flaw” also be an attribute to help inform effective advertising and marketing? Yes—if you use the right kind of flaw, based on behavioral science, according to MichaelAaron Flicker, founder of the XenoPsi agency and co-founder … Continue reading Ugh, There’s People Vomiting — And It’s An Ad?
Nura Eston September 7, 2021 No website? No access to web developers? Have a website that doesn’t integrate with a payment gateway? No problem! Payments have come a long way in recent years, so even if you haven’t had a chance to update other parts of your business, you shouldn’t face any barriers to … Continue reading Want to Accept Online Payments? There’s No Reason You Can’t.
Most Consumers Will Not Shop In Stores This Black Friday by Ray Schultz , August 28, 2020 Better get your email campaign into place: It’s going to be an ecommerce Christmas. U.S. consumers are so worried about COVID-19 that 62% say “no amount” of safety measures will persuade them to shop in stores this Black … Continue reading Most Consumers Say There’s No Way They’ll Shop In Stores This Black Friday
Rahis Saifi — February 21, 2019 Follow @57rahis — February 21, 2019 Managing the human resources department of a growing company is thrilling, but the excitement can quickly become clouded by the increasing demands of finding and training new hires, managing employees, and providing career development opportunities. Today’s thriving job market creates extra stress for … Continue reading Move Aside, HR Suites. There’s a Simpler Solution at Hand
Liz Kislik — May 22, 2018 Follow @lizkislik — May 22, 2018 Free-Photos / Pixabay When you’re lucky enough to employ someone with the capacity to do superior work and then grow past the job, but you haven’t got an appropriate outlet for them, it can be a challenge to keep them in the company, … Continue reading How to Work with Ambitious Employees When There’s No Growth Opportunity
Autumn Sullivan — February 19, 2018 — February 19, 2018 Ralph Waldo Emerson said, “Life is not a destination, it’s a journey.” The same is true about being an Agile organization. When we say we’re an agile agency, it’s not a fixed process. It’s a mindset, a way of looking at ourselves, our clients, and … Continue reading Being Agile Doesn’t Mean There’s No Plan
Dave Brock — December 14, 2017 Follow @davidabrock — December 14, 2017 There’s the old saying, “Behind every great individual is a great [Insert spouse, partner, mom, dad, family, mentor]. Let’s update this for modern time, we could say, “Behind every C player, there’s a ……..” Hmmm, troubling, isn’t it? But be honest with yourselves. … Continue reading “Behind Every C Player, There’s A ……..”
Bob Hutchins — March 14, 2017 Follow @Bobhutchins— March 14, 2017 Gary Vaynerchuk uses a term for describing social media posts that I really like. He calls these posts “micro-content.” Bits and pieces that make up a larger story. Micro-content doesn’t define a brand in and of itself; it doesn’t tell the whole story. Instead, … Continue reading Science Says There’s a Right Time to Post to Social Media
Richard Sellers — March 11, 2017 — March 11, 2017 The easiest job to qualify for is an opening that’s very similar to your latest job. Executive recruiters want to present executive candidates that precisely fit the job specifications they’re hired to fill. That’s their job. Companies are demanding executives who have worked: For specific … Continue reading There’s a Future Job in Your Past
Chris Abraham — February 13, 2017 Follow @chrisabraham— February 13, 2017 Will taking a side and taking a stand benefit your business and brand or will it destroy you? Of course it depends on your client base. Do you make artisanal kim chi-making kits on Etsy? You could pander to your base as a marketing … Continue reading There’s Nothing in the Middle of the Road But Yellow Stripes and Dead Armadillos
