Columnist Jim Williams explains how advocates can help you fuel a healthy sales funnel by putting an end to the fear that stops your customers from buying. Jim Williams on October 19, 2016 Your sales pipeline is in danger. Whether you know it or not, there’s something lurking in the shadows that threatens to … Continue reading There’s a silent killer in your sales pipeline. Do you know how to stop it?
by Matthew Harris Follow @AddisonWhitneyOctober 3, 2016 Logo evolution is a natural part of the branding process. In fact, the evolution of the overall brand is common, and often necessary, in order to keep up with the latest advancements in the marketplace and ever-changing consumer mindset. But how a logo “should” evolve is still up … Continue reading Iconic Logo Timeline Shows There’s No One Way to Evolve [Infographic]
Twitter will no longer count photos, videos, polls and quoted tweets against its 140-character limit, but it will for certain ads. Here’s the workaround. Tim Peterson on September 19, 2016 It’s finally happening. Starting today — four months after announcing it would do so — Twitter will no longer count photos, videos, polls and … Continue reading Twitter’s relaxed character limit doesn’t apply to ads, but there’s a workaround
by Virginia Franco Follow @VAFrancoResumesSeptember 1, 2016 Whether identifying companies to target or preparing for an interview, research is a critical component to any successful career strategy. Most career coaches and interviewing experts agree that researching a company is key to formulating astute interview questions; in large part, because employers recognize that those who took … Continue reading There’s More than One Way to Research a Company that Interests You
It’s time to get verified with Twitter’s new application process. Tamar Weinberg on July 19, 2016 Looking to become Twitter verified? In case you weren’t aware, the process before was a bit of a mess and quite a hit-or-miss experience. Twitter has likely known about this all along. That’s why they announced today that … Continue reading Want to become Twitter verified? There’s an application process for that
by Wendy Lindars May 26, 2016 Follow @enx2marketingMay 26, 2016 There’s nothing worse than going to a website to look something up and not finding the information you’re looking for. It happens more often than not. Some website developers are more interested in how the website looks or how it ranks on Google than whether … Continue reading Quality vs. Quantity Part 1: When There’s Not Enough
by Nicole Jenet April 28, 2016 Follow @niceliseApril 28, 2016 If you’ve ever seen the term “native advertising” and automatically thought of content marketing, you’re not alone. However, content marketing and native advertising are absolutely positively not one in the same. First, just in case you still don’t know what content marketing is, get out … Continue reading There’s a Big Difference Between Content Marketing and Native Advertising
Jeff SassSeptember 22, 2015 As the Internet has aged, we’ve watched it evolve to account for even more users and web properties. Similar to the way we tacked ZIP codes onto the map and area codes into the phone book, we’ve gradually added more and more domain extensions to make the web more dynamic. In … Continue reading There’s Nothing Generic About Generic, Top-Level Domain Names for Businesses
Leaders on both the buy and sell sides express optimism for a mobile advertising future that puts long-term user experience on the priority list. Ginny Marvin on May 4, 2015 Advertiser demand for display mobile ad inventory is finally catching up with consumer habits. Display ad spending on mobile is expected reach parity with desktop this … Continue reading Mobile Ad Experiences Are Often Terrible: Here’s Why There’s Hope
Andrew MoravickMarch 30, 2015 Fun fact about me, I actually met my fiancé on Twitter. There’s a story there, but it can wait for another day (plus, “How I Met My Wife on Twitter” makes for a higher impact headline). Anyway, the point of this personal confession is that, naturally, I’m a bit biased toward … Continue reading Twitter for Marketing: Google’s Back and There’s Gonna Be Trouble…If You’re Not Tweeting
