By Jeff Beer December 17, 2022 It’s the most wonderful time of the year! Let’s wrap up 2022—and depending on how you feel about it, either put it in the bin or in a keepsake box—with the heroic effort of whittling down all the advertising that came out in the last 12 months (a … Continue reading The five best ads of 2022—and the worst one—and what you can learn from them
By Shalene Gupta December 05, 2022 Employees may need mental health days, but that doesn’t mean they want their employers to know that. Mental health app Wysa surveyed 1,000 American employees about their mental health at work post-COVID-19 shutdowns. While the majority of respondents admitted to struggling with mental health symptoms, most preferred to … Continue reading Employees are lying about mental health days, but not because they don’t need them
How do you get a satisfied customer to become an online advocate? Here are tips on how to ask for reviews to help bolster your business. Brian Patterson on December 8, 2022 Outside of the food and hospitality industry, it can be a real struggle for businesses to get positive reviews. Consumers don’t typically review … Continue reading How to ask customers for reviews (and actually get them)
Salesforce Developers are Burnt Out – Spot it and Help Them Prashanth Samudrala / 30 Nov 2022 The expectations for Salesforce developers are increasing, and rising cybersecurity threats further the need for quickly-produced, pristine code. At the same time, the economic downturn and developer shortage is forcing companies to operate with a very limited … Continue reading Salesforce Developers are Burnt Out – Spot it and Help Them
Broadcasters Push For Bill Allowing Them To Bargain With Tech Companies by Wendy Davis @wendyndavis, November 29, 2022 A group of broadcasters are urging the Senate to take up a controversial bill that would allow news outlets to band together to negotiate with Facebook and Google over payment for links to news articles. “This critical … Continue reading Broadcasters Push For Bill Allowing Them To Bargain With Tech Companies
The Pitfalls Of IP-Based Targeting In Streaming Campaigns… And How To Minimize Them by Karlene Lukovitz @KLmarketdaily, November 25, 2022 As any marketer who’s run streaming television campaigns knows, IP addresses are still widely used when trying to identify and target individuals with relevant ads in this still relatively new medium. In fact, this information … Continue reading The Pitfalls Of IP-Based Targeting In Streaming Campaigns… And How To Minimize Them
10 Holiday Marketing Tips For Small Businesses That Will Help Them Stand Out ValueWalk / 10 Nov 2022 The upcoming holiday season is not only an important time for consumers, but for small businesses, it’s a time to showcase their best marketing efforts to help them stand out among their direct competitors. During this … Continue reading 10 Holiday Marketing Tips For Small Businesses That Will Help Them Stand Out
By Shalene Gupta November 09, 2022 Jamie Dimon, CEO of JPMorgan Chase, famously ripped into remote work earlier this year, claiming it adds to procrastination. Owl Labs, which creates 360 video conferencing, surveyed 2,300 employees on the state of remote work to find out what’s really up. Despite Dimon’s office-centric stance, the survey found … Continue reading Tracking remote workers doesn’t make them more productive. Here’s what it does instead
Marketers Struggle To Find Customers, Spend A Bit More On Ads To Reach Them by Laurie Sullivan @lauriesullivan, October 31, 2022 Data released from Skai, an omnichannel performance marketing company, shows marketers spent slightly more to advertise in Q3 compared with the prior quarter as they struggled to find customers. Retail media rose 45%, while … Continue reading Marketers Struggle To Find Customers, Spend A Bit More On Ads To Reach Them
Gen Z Workers Are Different – How to Include Them in Recognition Programs Rachel Harmon / 24 Aug 2022 With growing influence, Gen Z workers are becoming a more significant part of the workforce. However, they differ from Millennials, Generation X, and Body Boomers. They’re unique and come with their own set of diverse … Continue reading Gen Z Workers Are Different – How to Include Them in Recognition Programs
