Tag Archives: Them

3 management styles that beat out aggressive leadership, and how to master them

Leadership Skills

August 31, 2025 3 management styles that beat out aggressive leadership, and how to master them BY Maria Brinck Assertiveness, dominance, competition, risk-taking: these are the hallmarks of traditional leadership models, and they’re overwhelmingly associated with men. From corporate boardrooms to political offices, the archetype of a “strong” leader has been built around commanding voices, hardliner … Continue reading 3 management styles that beat out aggressive leadership, and how to master them →

Nearly half of employees say a bad onboarding made them want to quit

Effective Onboarding

August 26, 2025 Nearly half of employees say a bad onboarding made them want to quit BY Sarah Bregel When it comes to starting a new job, first impressions matter. That’s especially true when it comes to the impression a company makes on new hires during onboarding procedures.  According to new research, onboarding procedures such as … Continue reading Nearly half of employees say a bad onboarding made them want to quit →

Marketers are drowning in tools and content, and only orchestration can pull them out

Marketing Mistakes

Cut through AI-driven chaos with orchestration that unifies workflows and channels, strengthens brand trust and delivers real results. Benu Aggarwal on August 22, 2025       Marketers today aren’t short on tools or content — they’re drowning in both. Fragmented stacks, manual processes and an overwhelming tide of generic AI output have created more chaos than … Continue reading Marketers are drowning in tools and content, and only orchestration can pull them out →

Why Mel Robbins’ ‘Let Them’ theory is the mindset marketers need now

Marketing Branding

When others doubt, criticize or question you, let them. It’s not about giving up — it’s about staying focused on what matters. Sarah C. Weiss on July 14, 2025       Mel Robbins is a New York Times bestselling author, former CNN legal analyst, and a globally recognized expert in personal development. Her “Let Them Theory” … Continue reading Why Mel Robbins’ ‘Let Them’ theory is the mindset marketers need now →

7 vanity metrics marketers should avoid, and 7 to replace them

Marketing Tools

Forget the low-hanging fruit and reach for the numbers that tell you what’s really working. Mike Pastore on June 19, 2025       Marketers, and B2B marketers in particular, often face criticism for focusing on vanity metrics. Vanity metrics are numbers that are easily measurable and look good on paper but don’t directly correlate to business … Continue reading 7 vanity metrics marketers should avoid, and 7 to replace them →

Your subscribers are tired and distracted, so give them less and they’ll love you more

Subscription Management

With shrinking attention spans, traditional newsletters are struggling. Here’s how to shift to smarter, more focused email marketing. Natalie Jackson on April 25, 2025   The way we work has changed significantly in the last five years. Some trends, like the increase in work-from-home flexibility and virtual meetings, let many marketers reclaim time by eliminating … Continue reading Your subscribers are tired and distracted, so give them less and they’ll love you more →

‘Meeting hangovers’ are draining your team. Here’s how to cure them

Team Leadership

April 20, 2025 ‘Meeting hangovers’ are draining your team. Here’s how to cure them  BY Aytekin Tank Exhaustion. Mental fatigue. Difficulty concentrating. Irritability. Dreading your next calendar appointment. Nobody likes showing up to work with a hangover. But these days, you don’t need a long night of drinking to feel the effects. Instead, you might be … Continue reading ‘Meeting hangovers’ are draining your team. Here’s how to cure them →

4 pitfalls of digital transformations and how to avoid them

Digital Transformation

Stop building data and martech solutions no one uses. Start activating transformation that delivers real ROI. Kristina Kalpokaite on April 18, 2025      Digital transformation has reached near-universal adoption — but success remains elusive. Most large organizations have spent the last decade modernizing systems, embedding data teams and rethinking customer journeys. Despite this progress, … Continue reading 4 pitfalls of digital transformations and how to avoid them →

What are ‘phygital’ experiences and how can marketers use them?

Marketing Segmentation

‘Phygital’ experiences combine the physical and the digital. Is this a new label an old strategy? MarTechBot on March 31, 2025   In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has access to the broader internet. … Continue reading What are ‘phygital’ experiences and how can marketers use them? →

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