Tag Archives: Their

How D2C Brands Can Regain Their Cool

How D2C Brands Can Regain Their Cool by Kyle Hoffman , May 19, 2023 The following was previously published in an earlier edition of Marketing Insider. There’s trouble in the world of D2C brands. The once blistering direct-to-consumer world has been beset by obstacles over the past year. This includes increasing costs to advertise on … Continue reading How D2C Brands Can Regain Their Cool →

When done well, GMOs hold big promise—so why does their branding suck?

Branding Lessons

By David Salazar We encounter GMOs every day, and methods of selective plant breeding have been used for thousands of years. This kind of scientific engineering can help adapt crops to the changing climate and our growing population. GMOs, however, are still associated with agri-giants, which use them to enable pesticide use—with myriad environmental … Continue reading When done well, GMOs hold big promise—so why does their branding suck? →

Stop asking bilingual employees to translate your work. It’s not their job

Employee Satisfaction

By Samantha Leal May 03, 2023 “Do you know Spanish?” It’s a question I’m all too familiar with at work—and I know what comes next: “What does this mean?” “Is this the right word?” or even: “Can you translate this bit of copy?” (To be clear: I can’t. Though I’m Latina, my Spanish is … Continue reading Stop asking bilingual employees to translate your work. It’s not their job →

As the economy gets shakier, CEOs are increasingly prioritizing diversity in their talent pools

Diversity

By Laya Neelakandan April 26, 2023 With signs of a possible recession increasingly looming, it’s unclear how companies will adapt to the economic storm that may be headed their way. But for some CEOs, prioritizing diversity in their talent pool remains center stage for their success. “No company would hire an executive who … Continue reading As the economy gets shakier, CEOs are increasingly prioritizing diversity in their talent pools →

Cash-Poor Content: Few Firms Are Greatly Increasing Their Spend

Content Strategy

Cash-Poor Content: Few Firms Are Greatly Increasing Their Spend by Ray Schultz , Columnist, April 13, 2023 The economy has dampened enthusiasm for investing in content. Only 16% apiece of high-tech and consumer goods companies have significantly increased their investment, according the State of Content Report 2023, a study from Bynder. Moreover, slight increases at … Continue reading Cash-Poor Content: Few Firms Are Greatly Increasing Their Spend →

Why aren’t brands that advertise on TikTok using their power rather than just waiting for a ban?

TikTok Marketing

By Jeff Beer March 25, 2023 During Thursday’s four-hour-long grilling of TikTok CEO Shou Zi Chew before the House Energy and Commerce Committee, lawmakers covered a lot of ground in terms of national security and dangerous content concerns around the wildly popular social app. But one question was not explored. Where are the brands … Continue reading Why aren’t brands that advertise on TikTok using their power rather than just waiting for a ban? →

How marketing leaders can make diversity work within their teams

Advertisement Industry

Real change happens when different decisions are made. Learn how embracing diversity leads to better decisions. Ruben Ugarte on March 16, 2023 Most businesses are coming to understand the importance of a diverse workforce. Diversity has plenty of benefits, but they need to be made real. In marketing, diversity is not just a good thing … Continue reading How marketing leaders can make diversity work within their teams →

New report finds 60% of women in leadership feel more lonely as their careers progress

Women In Leadership

By AJ Hess March 11, 2023 U.S. Surgeon General Dr. Vivek Murthy has long described loneliness as a major health crisis. Researchers have found that loneliness and weak social connections are associated with a reduction in lifespan similar to that caused by smoking 15 cigarettes a day and that loneliness reduces workers’ performance. … Continue reading New report finds 60% of women in leadership feel more lonely as their careers progress →

When will the news media stop defining female CEOs by their age?

Women In Leadership

By Emily Price March 10, 2023 When it comes to media coverage about female business leaders, mainstream outlets are forever preoccupied with age. That’s according to a new analysis by Cision, a platform for marketing and PR professionals. It took a look at the most commonly used adjectives to describe C-level leaders in … Continue reading When will the news media stop defining female CEOs by their age? →

Skinny ABM: Few Firms Have Full Tech Stacks To Support Their Programs

ABM Strategy

Skinny ABM: Few Firms Have Full Tech Stacks To Support Their Programs by Ray Schultz , Columnist, March 3, 2023 B2B brands are doubling down on account-based marketing (ABM), devoting 28% of their 2022 marketing budget to it. In addition, 71% are increasing their 71% spend in 2023, with average budget growth of 13.1%. And … Continue reading Skinny ABM: Few Firms Have Full Tech Stacks To Support Their Programs →