September 19, 2025 ‘I can hear their breathing’: Why Gen Z doesn’t say ‘hello’ when answering the phone There’s an explanation behind the perceived lack of phone etiquette.
Tag Archives: Their
Why it’s time to treat AI referrals as their own channel in GA4
AI search visits are hiding in your GA4 reports. A dedicated AI channel can reveal its impact on discovery, engagement and conversions — and help optimize for it. Dan Taylor on August 6, 2025 AI is changing how people discover and navigate websites. Visitors arrive from chatbots, generative answer boxes and virtual assistants instead … Continue reading Why it’s time to treat AI referrals as their own channel in GA4
How leaders can be transparent about their belief systems without alienating anyone
July 27, 2025 How leaders can be transparent about their belief systems without alienating anyone BY Neil Ghosh Not long ago, leaders largely steered clear of the rough-and-tumble of politics. They inhabited a culture of impartiality, and for the most part stayed in their lane, rising now and then when called upon to offer observations about … Continue reading How leaders can be transparent about their belief systems without alienating anyone
Colleges now have to prove their value to applicants, not just the other way around
July 25, 2025 Colleges now have to prove their value to applicants, not just the other way around BY Kelly Dore College admissions are at a critical juncture. Enrollment patterns are changing, with the enrollment cliff now in full view. AI is transforming how students apply to college and how schools evaluate their potential. Additionally, institutions … Continue reading Colleges now have to prove their value to applicants, not just the other way around
How leaders can future-proof their business
July 07, 2025 How leaders can future-proof their business BY Brad Olson In the midst of economic volatility driven by inflation, tariffs, and global geopolitical tensions, how do businesses keep up without a crystal ball? As the CEO of Sollis Health, my deep background in scaling mission-driven brands has taught me that thriving businesses don’t predict … Continue reading How leaders can future-proof their business
Where do the popular LLMs find their information?
See the differences in how popular LLMs find their content. Mike Pastore on June 27, 2025 MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Popular LLMs like Google Gemini and ChatGPT have to get their information from somewhere. There’s a vast amount of information available online, and each LLM uses … Continue reading Where do the popular LLMs find their information?
Gen Z shoppers are choosing brands that reflect their values
June 18, 2025 Gen Z shoppers are choosing brands that reflect their values BY Eve Upton-Clark Gen Zers are putting their money where their mouths are when it comes to shopping. Nearly all Gen Z consumers—96%—say they shop with intention, and 66% believe their purchases should reflect their personal values, according to the newly released Lightspeed … Continue reading Gen Z shoppers are choosing brands that reflect their values
Black Americans express their faith at work more than other racial groups, studies show
April 13, 2025 Black Americans express their faith at work more than other racial groups, studies show BY The Conversation Nearly 40% of Black workers feel comfortable talking about their faith with people at work, the highest of any U.S. racial group, our two recent studies found. But they also risk facing religious discrimination. For the … Continue reading Black Americans express their faith at work more than other racial groups, studies show
Why these business leaders center culture at the core of their companies
March 22, 2025 Why these business leaders center culture at the core of their companies BY Rebecca Barker As the Trump administration continues to wage war against diversity, equity and inclusion programs, many business leaders have had to grapple with either standing firm in their previously stated DEI goals or abandon them and face consumer backlash. … Continue reading Why these business leaders center culture at the core of their companies
What do C-level execs think of their GTM strategies?
Frank conversations with executives touched on risk and business acumen; things marketers probably don’t think about very often. Mike Pastore on February 5, 2025 Mark Stouse, the CEO of Proof Analytics, predicts a revolution is coming to go-to-market (GTM) strategies, and it’s starting as soon as this year. Stouse is working on a book … Continue reading What do C-level execs think of their GTM strategies?
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