Christopher Brown — July 20, 2017 Follow @marketculture — July 20, 2017 Ever since reading the classic Competing for the Future, I realized that a business leader must have one eye on the present and the other on the future. Every organization is running two businesses – today’s business and tomorrow’s business! To build capabilities … Continue reading How A Customer Culture Has Created “The Amazon Effect”: A Vision of the Future
David Kiger — October 28, 2016 Follow @davidkiger— October 28, 2016 It’s Halloween time, and the programmers at AMC wisely brought back their hit zombie show The Walking Dead for a new season on Oct. 23. A whopping 17 million viewers tuned in to see the seventh-season premiere. As it turns out, the show features … Continue reading Small Business Lessons From ‘The Walking Dead’
by Erika Dickstein July 19, 2016 Follow @springinsightJuly 19, 2016 During the July 4th holiday, I decided to celebrate our nation’s independence by locking myself in a car with my family (no, the irony is not lost on me) and taking an epic road trip through parts of the Midwest (yes, we all survived with … Continue reading Business Lessons Learned from “The Birthplace of Rock N’ Roll”
by Jonathan Herrick March 21, 2016March 21, 2016 Running a small business is no easy feat – it’s a truth that Marcus Lemonis knows all too well. If you don’t know who Marcus Lemonis is or haven’t watched the show “The Profit” on CNBC, you are missing out. Marcus, the CEO of Camping World and … Continue reading 3 Lessons Small Business Can Learn From “The Profit”
by Anthony Wilde December 18, 2015December 18, 2015 Social media is influencing and amplifying the shift from a transactional economy to a relationship economy better than perhaps any other channel. Customers are no longer happy with one-way communication, they expect engaging conversations with the brands they do business with. Organizations that do this, have a … Continue reading The Social Customer Is a Maverick – They Don’t Play by ‘the Rules’
Peter Trapasso December 6, 2014 Current social media tips by two pros “The Art of Social Media: Power Tips for Power Users” by Guy Kawasaki and Peg Fitzpatrick is a good read that does not waste your time. Their advice is current and very accessible. I guarantee that beginners and social pros alike will learn … Continue reading Book Review: “The Art Of Social Media: Power Tips For Power Users”
By Mike Saunders, November 05, 2014 The consumer has always been right, but now they are so informed by their peers that they are savvier than ever when it comes to choosing between products, services, and brands. A few years ago, ‘social’ meant Facebook pages and Twitter profiles; today, it’s about involving … Continue reading Beyond ‘the customer is always right’: understanding the social shopper
There are tons of reality singing competitions on TV, but NBC’s “The Voice” does things a little differently. For singers to ever make it onto a team and into the competition, they must rely on their voice to wow the celebrity judges during a blind audition – yes, a blind audition. The judges can’t see … Continue reading What Does ‘The Voice’ Have To Do With Content Marketing?
Using an online marketing campaign in order to build a business is crucial these days. In fact, one would be insane to not utilize online marketing because failure would be imminent if the online space was ignored. There are several components that come together to create a successful online marketing campaign and all of them … Continue reading Why Branding is Important for Every Marketing Campaign
