Paul Sisolak September 28, 2015 Opening a savings account is one of the first steps toward reaching a financial goal—they’re ideal for building a nest egg and financial discipline. But it’s not the right place to put your money if you’re looking for high returns, especially in today’s low-rate environment. Lower deposit rates might be … Continue reading 10 Better Investments Than a Savings Account
David HasselSeptember 16, 2015 In The Office, Steve Carrell masterfully plays manager Michael Scott, who’s not-so-secret arch enemy is Toby, the meek and oft-maligned HR guy. Throughout the show, Scott is happy to openly share with everyone his opinions that HR staff are merely paper-pushers who have little to offer strategically in the realm of … Continue reading Providing Energy Creators Rather than Bogeymen: Why Companies Need to Re-Assess the Way they Approach HR
David PooleAugust 27, 2015 Cart abandonment is the scourge of digital commerce. Every day, businesses see revenues slip away from them because customers give up on the transaction before completing it. Right now, the global average for abandonment is 76%. More than three-quarters of those who start an online transaction don’t finish it. That is … Continue reading Fighting Online Abandonment – It’s Easier Than You Think
Laura BAugust 17, 2015 When most companies talk about social media, the “Big 3” come to mind: Facebook, Twitter, and LinkedIn. But, why is nobody paying attention to Instagram? Instagram is the fastest growing social media platform to date. Monthly active users increased by 100 million in just nine months. While this growth comes mainly … Continue reading 5 Reasons Why Instagram Is A Bigger Deal Than You Think
Michael JacknessAugust 13, 2015 It’s hard to believe that today is my five month anniversary of purchasing IceWraps.com. Before I go any further, this is the point in the story where I want to let my wife know, I’m aware that we have a much more important anniversary coming up — our nine year wedding … Continue reading A Step-By-Step Guide To Scaling Your Ecommerce Business In Less Than 6 Months
Stacey RudolphAugust 8, 2015 The latest statistics show that smartphone plays a very important role when it comes to making buying decisions. Just what is the extent of smartphones’ influence in e-commerce? Let us look at the latest infographic by invesp on how smartphones influence shopping behavior. Consulting Mobile Commerce Survey released interesting findings showing … Continue reading Smartphones Influence Buying Decisions, More than You Ever Thought
Amazingly, one in five calls are abandoned by consumers due to hold times or other issues tied to poor phone customer service practices. Greg Sterling on July 31, 2015 A new report from Marchex, based on an analysis of millions of calls and using ad-spending data from Google and call growth projections from BIA/Kelsey, argues … Continue reading Report Pegs “Click-To-Call Commerce” At More Than $1 Trillion Annually
Tess KennedyJune 26, 2015 When we talk to companies about online marketing, some will inevitably ask, “Why do I need a blog?” Because we say that a blog is a great place to answer specific questions that your buyers might have, it’s easy to confuse a blog with an FAQ page. Both answer questions, but … Continue reading How is a Blog Different Than an FAQ Page?
Jess HallJune 25, 2015 We’ve talked a lot about search engine optimization and what it takes to get a site ranking for important search terms (otherwise known as keywords). We’ve even mentioned the “thousands of ranking factors” that determine how a search engine like Google will rank your site as compared to your competitors. Now, … Continue reading A List Of More Than 100 SEO Ranking Factors
Kathy Richardson-MauroJune 25, 2015 Business owners generally believe the only way to monetize their business transition is via a third party sale. While this may be one option, it is not usually the only one. The external sale may, however, become the default option if an owner fails to properly prepare and plan for the … Continue reading Is There More Than One Way to Monetize Your Business Transition?
