Tag Archives: Tests

Automated content reviews temporarily in place for YouTube, Twitter; Instagram tests ads on IGTV

The social media marketing week in review: A round up of news and announcements you may have missed. Taylor Peterson on March 20, 2020 This collection of social media marketing and new hire announcements is a compilation of the past week’s briefs from our daily Marketing Land newsletter. Click here to subscribe and get more … Continue reading Automated content reviews temporarily in place for YouTube, Twitter; Instagram tests ads on IGTV →

Launching a new product? New Instagram tests launch day ‘Buy on Instagram’ reminders

Product Development

The features are available to the small set of brands testing Instagram checkout. Ginny Marvin on September 30, 2019 at 12:51 pm Instagram is testing product launch reminders in Stories and posts. Instagram wants to be more than a place for product discovery. It wants to deliver an all-inclusive commerce experience that brands develop entire … Continue reading Launching a new product? New Instagram tests launch day ‘Buy on Instagram’ reminders →

Social Shorts: Facebook’s latest Portal devices, 3D Snaps, LinkedIn Skills Assessment tests

Social Media

The social media marketing week in review: A round up of news and announcements you may have missed. Amy Gesenhues on September 20, 2019 This collection of social media marketing and new hire announcements is a compilation of the past week’s briefs from our daily Marketing Land newsletter. Click here to subscribe and get more … Continue reading Social Shorts: Facebook’s latest Portal devices, 3D Snaps, LinkedIn Skills Assessment tests →

Are your A/B tests just junk science?

A/B Testing Process

Here are six lessons for marketers from the “Replication Crisis” in the sciences to keep in mind as you design your next round of A/B tests. Nathan Labenz on March 25, 2019 In today’s digital-first advertising world, many marketing leaders aspire to conduct marketing as a science. We speak in scientific terms – precision, … Continue reading Are your A/B tests just junk science? →

5 Google Optimize tests to take AdWords to the next level

Google Advertisement

Recently, Google released new ways to connect landing page tests to AdWords using Google Optimize. Columnist and Googler Matt Lawson runs down the tests you should set up in your accounts. Matt Lawson on June 5, 2018 Pay-per-click (PPC) advertising often focuses too much on the click. It sounds crazy. The industry is named … Continue reading 5 Google Optimize tests to take AdWords to the next level →

5 A/B Tests You Can Start Running Today

A/B Testing Process

VerticalResponse — May 11, 2018 Follow @VR4SmallBiz — May 11, 2018 rawpixel / Pixabay When you first started marketing your business, your approach was likely based on a mixture of assumptions — your own ideas about what would drive revenue and brand awareness — and established best practices. As you may have discovered, in order … Continue reading 5 A/B Tests You Can Start Running Today →

3 Email Stress Tests to Monitor in December

Email Strategy

Jeremy Souza — December 24, 2017 — December 24, 2017 So, how’s your holiday email-marketing program faring? The season got off to a roaring start with a record-setting Thanks-into-Giving Week, the six-day spending spree that launched on Thanksgiving Day and closed on Giving Tuesday. By all accounts it was a banner year for email – … Continue reading 3 Email Stress Tests to Monitor in December →

6 SEO Tests You Need to Try

SEO Audit

Brad Smith — October 19, 2017 Follow @bsmarketer — October 19, 2017 Nobody actually knows anything about SEO with 100% certainty. There are ~200 ranking factors. We think. Give or take. Links, content, and RankBrain top the list. We infer. (Image source) But never, ever, ever, does Google come out and say, “Here’s exactly what … Continue reading 6 SEO Tests You Need to Try →

Advanced testing: What 4,000 A/B tests can teach you

A/B Testing Process

Contributor Jason Puckett summarizes a presentation from SMX Advanced 2017 on lessons learned from 11 years of conversion optimization. In it, speaker Ayat Shukairy explains what’s critical for the success of any A/B testing program. Jason Puckett on June 21, 2017 SMX Advanced has always featured the industry’s top talent discussing what they’re passionate … Continue reading Advanced testing: What 4,000 A/B tests can teach you →

Do Personality Tests Lead to Better Hiring Decisions?

Effective Hiring

Personal Branding Blog — May 24, 2017 — May 24, 2017 It’s not a new phenomenon. Psychological tests have been used in employee selection processes since World War I. Determining how to reduce turnover, increase productivity and more accurately predict employee performance has been and remains a goal of nearly every organization. Due to its … Continue reading Do Personality Tests Lead to Better Hiring Decisions? →