Tag Archives: test

7 Variables You Can A/B Test in Your Email Newsletters Right Now

Jake Rheude — November 21, 2019 Follow @jakerheude Email newsletters are an invaluable tool for lead cultivation. Whether you’re trying to sell something or taking a softer approach, the medium of email is a broad canvas that allows for plenty of experimentation. Like any other facet of your sales and marketing flow, you should be … Continue reading 7 Variables You Can A/B Test in Your Email Newsletters Right Now →

How to A/B Test Your Marketing Ads For Increased Conversions

A/B Testing Process

Thomas Griffin — August 2, 2019 Follow @jthomasgriffin — August 2, 2019 Split testing or A/B testing is a popular marketing tactic where businesses will change one or more variable their campaign for some of their users. In other words, consumers are exposed to two advertisements that look similar, except for the variable that was … Continue reading How to A/B Test Your Marketing Ads For Increased Conversions →

Nestlé, McDonald’s, Virgin Media first to test JICWEBS blockchain solution for digital ad spend transparency

Blockchain

The brands are part of a pilot program using a distributed ledger technology platform aimed at creating greater efficiencies within the digital ad ecosystem. Amy Gesenhues on July 16, 2019 Nestlé, McDonald’s and Virgin Media have signed on to be part of a pilot program by JICWEBS to test whether or not blockchain technology can … Continue reading Nestlé, McDonald’s, Virgin Media first to test JICWEBS blockchain solution for digital ad spend transparency →

Stress Test Your Hiring Strategy: Game of Thrones Style

Effective Hiring

Kevin O’Brien — April 23, 2019 — April 23, 2019 In today’s competitive market, the fight for top talent can feel like a battle straight out of Game of Thrones. Each competitor for the Iron Throne could tell you that the size of your army just doesn’t matter. Similarly, increasing the number of people on … Continue reading Stress Test Your Hiring Strategy: Game of Thrones Style →

3 methods to test your email segmentation and increase conversions

Email Segmentation

Jennifer Videtta on April 15, 2019 Email list segmentation is a critical component of any successful email marketing campaign. Building custom segments is a highly valuable practice, but many organizations tend to overlook the benefits of segmentation. Segmentation affords us the opportunity to improve our messaging and calls-to-action based on the target audience, and … Continue reading 3 methods to test your email segmentation and increase conversions →

5 PPC Strategies to Test in 2019

PPC Strategies

Michelle Morgan — January 7, 2019 — January 7, 2019 The new year is here, and with it comes all kinds of resolutions. Whether it’s losing weight, reading more, spending more time with family, each resolution is important and should hold a special place in your heart. But what about PPC strategies? Why should they … Continue reading 5 PPC Strategies to Test in 2019 →

What You Can Learn from a Failed Test

A/B Testing Process

Zach Heller — November 28, 2018 Follow @zheller — November 28, 2018 geralt / Pixabay A common refrain from the conversion rate optimization world can be heard after a failed test: “Well that didn’t work. What’s next?” It is easy to assume that your testing strategy is flawed when you can’t find wins. Failed … Continue reading What You Can Learn from a Failed Test →

Split Testing 101: How to Actually Split Test Facebook Ads

A/B Testing Process

Ana Gotter — November 11, 2018 Follow @ana_gotter — November 11, 2018 We talk a lot about how important split testing is. Split testing (or “A/B testing”) allows you to test multiple variations of your ad campaigns to see your audience responds to, and from there you can start to work out why. Before you … Continue reading Split Testing 101: How to Actually Split Test Facebook Ads →

Native ad test in Google Discover feeds gets a new look

Google Advertisement

The ads reflect the new design of Google Discover, previously known as Google Feed. Ginny Marvin on October 15, 2018 For several months, Google has been running a limited test to show ads in what’s now called Google Discover (it’s third name after “Google Now” and “Google Feed”). With recent rebrand to Google Discover … Continue reading Native ad test in Google Discover feeds gets a new look →

Running an A/B Test with Google Drafts and Experiments

A/B Testing Process

Aleks Nikitina — September 5, 2018 — September 5, 2018 When it comes to PPC campaign management and optimization, A/B testing is key. In my past life working for agencies and directly with brands, we tested new creatives every two weeks. By constantly running these tests, we were able to better understand which exact wording … Continue reading Running an A/B Test with Google Drafts and Experiments →